In that time I could literally count on my two hands number of products that REALLY impressed me by getting right to point and delivering as advertised.

Tens of thousands of books, seminars, workshops, newsletters,magazines...

And less than 10 times I could think of where I've been "taught" what I wanted in a purely efficient and content- rich way.

How about you?

How much time have you wasted wading through forest looking for a branch of knowledge in total frustration?

Like anything else, where there's a problem, there's an opportunity.

Understand what value your knowledge provides to your customers, deliver it quickly, and you can rake in profits, make a massive difference in people's lives and set yourself aside from 90% of your competition.

So how do you improve value of your products?

First, make sure you know exactly what your market wants.

90% of low performing products suffer from 2 factors - developer doesn't understand what their customers want or they don't have enough experience in their topic to provide real value.

If you don't know real reason why your customers badly want what you have to offer - FIND OUT NOW!

This is why I often recommend people write their sales letters, web pages, press releases BEFORE developing their products. It's moment of truth, where rubber meets road, so to say.

If you want more information on how to find exactly what your customers want - then you'll find 40 techniques you can use today here: http://www.infoproductcreator.com

Second, don't rely on flash or personality alone.

I see allot of people saying that you can develop your own product, newsletter, etc.. with JUST personality.

It should always be that easy! What if you’re a local business in New Jersey or Iowa who wants to get word out about a new product featured on your website? In searching for sites that offer free postings of press releases, I came across a piece by Marcia Yudkin, a contributing author at www.powerhomebiz.com, which lists nine such sites. However, e-zine articles often lack datelines and can languish at a site for years, so I decided to investigate.

Of five extant sites, I found www.prweb.com among best. One hopes PR Web will continue to offer free press release distribution. It’s an easy site to navigate and virtually every business is welcome to contribute its news. You choose among a long list of industries and your release is placed with that group – most recent goes at top. Some industries draw many more releases than others. One time there were 941 travel, 548 real estate, and 227 insurance releases to weed through. Sometimes it pays to be unpopular! Two words of advice: Register first at Member Login and examine site carefully before submitting. A scroll-down menu is at bottom of release page and is easy to miss.

Remember as a kid you were rewarded with a gold star for good deeds? PR Web awards stars to its financial contributors. One star is placed beside your release for a $10 donation; bigger it is, more stars. And more stars, higher up release. As a free site that keeps your release up for a long time (some date back to Nov. 1999), $10 seems fair.

I tried submitting my press release ten times to Press Box, www.pressbox.co.uk, before giving up. The “Timeout” message suggested that “there may be too many people accessing this page.” But when I tried a few hours later, it went through. This is a London-based website “used by thousands of media relations professionals each week,” but it’s hard to know if there are American journalists among them. The site has 20 broad categories, such as sports, finance and health.