Third, maintain focus.

Once you know what people want badly, then focus every aspect of your product on delivering information that will help them achieve their goals.

Be vicious with your editing. It's better to free flow your development of a product, that's ok. But when it comes time to edit your work, constantly ask yourself question..."Will this help customer X achieve desire that triggered their purchase of your work?"

Fourth: Less is More

Don't litter your products with extra features, extra information - consider several smaller products rather than one all encompassing product.

For instance, if you are developing infproducts, consider a 20-page Special Report, a Summary Tip Sheet, a 15-minute Interview as alternatives to a 300 page eBook with 20-pages of useful information.

Look at master marketer Joe Vitale offering highly focused eCourses for thousands of dollars - people are willing to pay big money for rich information that gets to point.

Can you help your customer using a 20-page Special report, a 15-minute recorded interview, and a 20-minute teleconference?

Each day we've got more information to process, more products to consider.

Keeping yours simple, focused on solving high-demand wants, rich in content and easily consumable your customers will reward you with dollars and success stories.

__________________________________________________________ Create An Infoproduct A Month, Earn Your Online Fortune and Still Have A Life! Jeff Smith has created Ultimate Information Entrepreneur's Success Package for those who have always wanted to make money online but didn't have a product to sell. Discover how to find hot buyers online right here: http://www.infoproductcreator.com

www.ideasiteforbusiness.com/direct.htm was most frustrating, but I was impressed with support system. After entering my ad (they’re actually releases) and all required information, page would not submit regardless of how many times I tried. I e-mailed them and shortly after received an e-mail apologizing that their database was down. The writer, Mary Gillen, asked me to replicate ad in an e-mail, which I did. She couldn’t have been nicer if I were a paid customer, even e-mailing a thank-you. There are 40 free categories (and 80 for business advertising) but none for travel, so I chose “Pets/animals.” My book has so much information on pet-friendly lodgings and pet stores that I wrote a press release geared to pet owners and submitted it. If you don’t find a fitting category, think about how you can relate it to an available category. For instance, there’s no category for car dealers, but dealers who provide parking and storage and have news about them can choose that category. Or perhaps dealer is also a musician – there’s a category for music/vocals/instruments. It’s worth checking out. http://books.dreambook.com/profitpoint/pressreleases.sign.html is entitled “Las Vegas Comp Getaway’s Free Press Release Announcement Site.” It’s easy to navigate but hard to know what site’s all about, except that host, Dreambook, does web hosting. You get as much space as you need and releases appear immediately, but I can’t help thinking that no one will read it. For one thing, releases run into one another. Also, there is no way to edit them or anyone to contact.

Are you in real estate, lending or banking? www.mortgagemag.com accepts all types of releases pertaining to those industries.

So how did these freebies pan out? PR Web provides a record of hits to contributors who pay $10 or more. In less than a week, according to stats, my release was read three times (probably by me); it was picked up by a media outlet four times, forwarded to a third party seven times and printed nine times. Whether these numbers are considered good, or whether my book will sell more copies, is anyone’s guess. The keyword here is “luck.”