How To Create Urgency So People Buy NowWritten by Steve Li
You must create urgency so people will buy your products or services now. They may not revisit your web site or see your ad again.How do you do this? You must use a limited time offer. Limited time offers stop people from putting off buying your products or services. It stops them from procrastinating. There are many different types of limited time offers. Here are a few. Limited Time Price Offers For example, Order Now! While price is still low. After Dec 23,1999 this price will go up to... Limited Time Discount Offers For example, Order before Midnight, Nov. 5,1999 and you will get 25% discount!
| | How To Create A News Angle How To Create A News AngleWritten by Michael Levine
Facts tell, stories sell. People can see themselves in stories. How do you tell a story that ensure's your message get's heard? Keep current events in mind. Think of a triangle. On left, imagine story you want to tell. On right, you have zeitgeist , or curent events. The object of game is to create a unified, triangulated center...literally an "angle" for your story. For example, if you have improved your business practices, you might utilize popularity of television transformations, and promote your story as an "extreme makeover" for busy professionals. By tying your story to something topical, you vastly improve its chances of being heard.
|