How To Create Urgency So People Buy NowWritten by Steve Li
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Limited Time Free Bonus Offers For example, Order before April 2, 2000 and you'll get a free bonus! Limited Time In Stock Offers For example, Order Now! While supplies last! After Oct. 31,1999 we can't guarantee we will have any left in stock. I'm not saying everyone will order first time they see your ad. They may not be interested in your products or services. It depends on your ad and person reading ad. If they are interested, usually, limited time offers will make them buy now.
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| | How To Create A News Angle How To Create A News AngleWritten by Michael Levine
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A good story with a mediocre salesperson is better than a bad story told by most articulate salesperson. Lack of slickness is actually an asset. If you had greatest press kit in world-but a lackluster story-I couldn't get you on Today Show . But if you were pregnant with Osama Bin Laden's baby, I could get you on with a smudged fax. In America Today, for better or worse, way we become credible is by being visible. These are wacky times. Where there's no visibility, there is no credibility. That's just way it works.
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