So, how do you, as a online marketer, ensure that your marketing messages reach your customer? What steps can you take so that your marketing campaign is “read”, “seen” or “heard”?

The answer: Provide opt-in email marketing.

Opt-in email marketing provides a reasonable, go-to-the-market model that will ensure that your messages are “read”, “seen” or “heard”.

What is email opt-in marketing all about?

Opt-in email marketing is not merely a one-time process about asking your customer to opt-in or opt-out of a specified medium (in this case, your autoresponder emails).

It involves customer giving you permission to send your marketing materials and giving you private information on where to send them to. The customer is more likely to “read”, “hear” or “see” your marketing message if he/she has already given you prior permission to do so.

In highest form, opt-in email marketing involves an ongoing, evolving relationship between you and customer. The relationship is one that becomes increasingly focused, with relevant exchange of information and value.

The steps to an online opt-in email marketing principally involves:

1) Placing your ad in websites that your prospect are likely to visit.

But before you jump into creating your website and go on a grand marketing blitz, it is important to spend some time studying what product to sell. Here are 10 reasons why some of products fail to bring in sales:

1) Product does not meet basic needs of customer.

2) Product does not add value to customer.

3) Product is of poor quality and fails to perform up to expectations.

4) Product is created for wrong target market.

5) Product is already obsolete due to fast changing environment.

6) Product is too generic and has no distinct advantage.

7) Product is wrongly priced.

8) Product has a packaging that does not appeal to customer.

9) Product is in a market that is too competitive.