3) Giving a freebie to your prospect to “opt-in”. The freebie has to be relevant in theme to what you are selling.

4) Offering an email course, teaching consumer about product or service.

5) Continually reinforcing incentive for your prospect to remain on your subscriber list. This can be by offering him/her quality content on a related topic of interest, etc.

6) Providing more incentives to get to know more about your customer. You may at this point, conduct surveys to build your database of information on customer preferences. You can then easily match your products to customer needs.

Opt-in email marketing has lots of benefits for you and your customer:

* Increased customer loyalty due to constant contact.

* Customer needs and preferences are met.

* Increased “word of mouth” referral for your products or services as customer becomes more satisfied.

* Increased sales for your other products and services.

* Lower cost per order because marketing waste is minimized.

Note that, in order to retain your customers, what you must continually offer is value. Otherwise, your subscriber can easily “opt-out” and you would have lost a prospect.

The burden is on you to build and nurture relationship. Customer loyalty cannot be taken for granted, it has to be earned. Turning loyalty into trust will surely propel your profits.

Enhancing or changing product’s specifications are not within your control if you are not one creating it. Hence, only way to a great business plan is to avoid being associated with a product loser.

To analyse product in question, try putting yourself in shoes of a potential customer and test it for usability, reliability and whether it meets your needs. You can also go to online discussion forums to check if there are any negative comments about product or alternatively, if there are credible testimonials written.

One very important aspect to address also is after sales support of product. You do not want to be caught selling something for which there is no available support from originating merchant. The best way forward is to test product and email or contact vendor on your questions. If there is no reply within a reasonable time frame, move on to next product to analyse.