Another writer, a friend of mine, got account and life went on.

Of course, I was pretty upset by situation. I had completed several writing projects already for that client, which had seemed to go well, and had just finished a press release when I got boot.

My writer friend told me later her "secret" for making this client happy. Basically, what she did was rewrite press release so it focused solely on client and client’s business.

I said: "But what you’ve written isn’t that newsworthy. I don’t think newspaper will accept it."

She said: "That’s not what client wants. Therefore, I don’t worry about it."

And she was right. (She kept account after all.) The client wanted an "I’m so great" press release. He didn’t want something that might actually result in coverage for him. He wanted something that would make him feel good when he read it.

In world of public relations, press releases are explorers. They travel far and wide, visiting media outlets everywhere, and presenting information about your products and services. Media people decide whether or not to cover your business based in large part on those hard-working press releases.

So, there's a lot riding on them. Therefore, it pays to take a little extra time to make sure they're outfitted correctly for job.

When you get an idea for a press release, ask yourself this question: "Is this something someone else would be interested in or is this something only I (and maybe my mother) would want to read?"

Sounds easy, right? Well, if it was that easy, there wouldn't be so many "Look at me -- I'm so great" press releases running amuck out there.

After nearly 20 years in this MLM industry, I have seen a lot of things that for whatever reason, have helped people, and have stopped people. And thereare those things that destroy people as well...

Many of us have taught many tactics and strategies (many you will learn in PassionFire Training Letter) to help people create Success in their business, but I have found weirdest thing happening: Many folks have great ideas about succeeding, but their thinking is taking them totally out of game of Network Marketing.

They engage actions that are meant to create successful outcomes, but yet, get same results as before.

Why?

Understand this: You work this business twice. First between your ears, then between your hours.

And all that happens between your hours is nothing more than a phtotgraph of what is between your ears. READ THAT AGAIN!

FIRST you think and see it in your mind, and then when you go and work business, it is a replica of what you saw in your brain. It is impossible to take any kind of action without thinking it first.

No exceptions. It may take only a second, but first you think it and see it, then you do it.

And most of time, we think:

"I will try this, but it probably will not work.."

"I'll probably get another NO".

"Why can't I do this like succesful people do?"

"Here goes nothing"...

"I am no good at this business..."