By following advice in this article you'll never again be afraid of competition, or be forced to try dozens of others money-making plans, tapes or books that succeed at nothing but separating you from your hard earned money.

Today we'll talk about principle of addition. If you'll take time to master principle of addition you'll never again have to worry about lack of capital, experience or any other excuse for not succeeding.

There are over 14 principles for creating a strong wealth-attracting niche, but for lack of space, we'll discuss principle of addition now and save other principles for later issues.

You can walk down isle of your local supermarket and see principle of addition in action. The words, more, extra, enriched, thicker, richer, and other like words are small examples of principle of addition. Most successful products and services use principle of addition to create solid niches. Its also most widely used and easiest to apply.

Can you think of any positive features you can add to your product or service to make it better for your target market? Don't worry, by end of this article you will.

Think about it, just a simple addition to your product or service can instantly separate you from heard. A simple addition can help you attract more customers and keep your competitors from stealing your old ones. Sound good so far? Read on.

There is simply no way to match value that business to business email marketing provides for communicating with prospects and customers.

The amazing thing is most of us are not actively engaged in any form of email marketing yet. At best, we send an occasional email blast to our customer base to introduce a new product or announce an event.

Many of us have NEVER sent a single promotional email to a list of prospects or customers. So if you are among few who have, reach right back and give yourself a hearty slap on back.

I have my theories about why most of us do not use business to business email marketing to its greatest advantage, which I will not go into here, but I suspect it is heavily related to following barriers:

1) We must frequently rely on IT and/or our Web team to provide enabling infrastructure and we are low on their priority list.

2) We do not have direct access to mailing and tracking tools and have to rely on outside resources to put our strategies into play.

3) We do not know exactly how to implement an effective business to business email marketing strategy.

4) We fear being branded as a spammer at slightest indiscretion.

Regardless of why business to business email marketing is not more widely accepted, fact remains that it is a marketing tool that we must have in our toolbox.

Those marketers who jump on bandwagon now will have a decided advantage versus competition when they deploy their 'secret weapon'.

Benefits of Business to Business Email Marketing

1) Low cost

Compared to any other form of direct marketing, business to business email marketing is fantastically cheap. When you cultivate and mail to your own opt-in email list, cost per message is so low, you can almost call it free.

You do need to invest in some kind of infrastructure, but if you are smart and careful, you can keep your costs below $1,000 a year.

If you only send 10 messages to a list of 2,000 subscribers, your cost is just $.05 per message. You can see how a serious business to business email marketing program could cost just a fraction of a penny per message.

2) Metrics Galore

With business to business email marketing, almost every step in buying process can be measured and tracked on an ongoing basis. You can easily track total clicks on every link in each message, conversion of clicks to sales or clicks to leads, and with some programs you can measure opens (how many people opened your message) and forwards (how many people forwarded your message) You can take what you learn from one campaign and apply it to future campaigns with a high degree of precision.

3) Permission based

Unless you are spamming (sending unsolicited emails), all effective business to business email marketing is conducted to an opt-in list. This means that every subscriber requested to be on your list, they want to receive emails from you. Because of this, business to business email marketing is one of purest forms of permission-based direct marketing. Very few direct mail or telemarketing campaigns can claim same.

4) Easy to implement

If you aren't implementing business to business email marketing in your business right now, it may seem a daunting technical challenge to build infrastructure and tools required to pull it off. But rest assured that adding business to business email marketing to your mix is not as difficult as it sounds.

There are many great tools available on a subscription basis that allow you to outsource complete infrastructure required for effective business to business email marketing. You will find two great tools listed at bottom of this article.

5)A gile Marketing Tool

All marketers and business owners are painfully aware of fact that speed of doing business continues to steadily increase. This relentless acceleration drives need to be supremely responsive to new trends and opportunities in your market.

There is no more responsive tool available to marketers than business to business email marketing. You can literally deploy tactical elements of a campaign moments after strategic and messaging elements have been developed. In other words, you can decide on a new strategic direction in morning, develop your message and offer in afternoon, and have a message waiting in your prospect's inbox next morning.

That is rapid communication!

6) Highly Targeted

business to business email marketing is only medium I can think of where you can not only easily segment your list based on demographic attributes, but also where you can segment your list based on behavior of your prospect. With some of simplest systems available, you can begin to develop a profile of your prospects based on kinds of offers they respond to. With more complex systems, you can track and store ALL of actions individual prospects take as a result of your email efforts.

7) Can be Personalized

It is very easy to merge database fields in to email messages to add personalization. Simply adding your subscriber's first name to subject link has been shown to increase readership dramatically.

The real power of personalization in email marketing comes when you can personalize an offer based on information you have added to your subscriber profiles based on their past behavior. Sending someone a personalized message like following is a great way to leverage email marketing as a sales tool.