How? Consider this:

No more waiting for printer to produce your marketing material.

No more waiting for print supplies to be used up before you can revise and reissue brochures, catalogs or other selling tools.

No more calling in orders or sending orders in by snail mail. Existing customers can buy online right away.

Customers don't have to wait for a sales rep to call or visit to get information. It's all there, online, 24 hours a day, 7 days a week. Sales reps can reduce number of personal visits they need to make, a savings in time and money.

Orders can be tracked online. Customers can check on an order's progress themselves any time of day or night. This saves you (and them) time and you need fewer employees to handle queries.

by Larry Johnson

Building trust and confidence in your buyer is very important if you are going to make that sale online. Here are some great ideas that will add a great deal of confidence in your site.

-- Who are you ?

Give as much information as you can regarding who you are. How long you have been in business? If you can provide a picture and short autobiographical sketch of yourself...especially details that relate to your online qualifications and credentials.

-- How do I contact you ?

Do you have a brick-and-mortar operation ? If so, let's see a picture of building together with it's exact mailing address, fax number, phone number, and e-mail address. If you have staff members, include them in picture.

-- How will you use my information?

What is your privacy statement regarding my personal information ? How will you use information that I provide you as a customer?

Give them some assurance on your "Privacy Page" that their information is safe with your company...that it will never be shared with others for any reason.

-- Is my transaction online safe?

Your orders should all be processed over a secure server. Tell customer how they will know that this is way you take orders and how they will know by looking for "https" in URL at order page.