Increased computer usage has allowed direct marketing to evolve and to rise dramatically. For your online business, to begin with, you design your sales letter or craft your emails to elicit a certain response. You then test and track your customer’s feedback by actions (or inaction) that he/she takes. The tracking process is easily accomplished via coding your online campaigns and can be fully automated.

As you gather more information about your customer's online behaviour, you are able to tweak your sales ad accordingly.

In a nutshell, internet makes it possible for you to track your individual online communication with a customer and to know what happens over time.

With direct marketing skills, you will be able to acquire and retain your customers. There is less marketing wastage as you know what, how and where to roll out your online marketing campaign for best response. Having good knowledge about your customers will definitely put you ahead of your pack!

So what are qualities that constitute a good online customer? He/she is:

* Open to your offers. * Repeat buyer. * Buyer of your front end / back end products. * Easy and low cost to maintain. * High revenue dollar value per acquisition cost. * Loyal to you. * Swear by you!

The reverse is true of a poor online customer. He/she is:

Marketing with a difference

In this day and age competition is fast and thick and standing out in crowd
is edge that all online marketers need.

You have some choices when it comes to standing out but what is right choice?

You can spend 1000's of dollars on a website that does just about everything with sound
moving pictures and all. But is that what your customer is looking for?

I dont think so as you will be just like other million's of websites out there doing exact
same thing.

Maybe you create a website with 100's and 100's of products or affiliates for your online
customers to choose from this might work but you have just spent 100's of hours putting
this site together on a hunch not fact or research.

What if I told you that with write wording in your headlines and body of your websites,
You could save yourself hours of frustration and heart break when it comes to your online business.

This could be fine line between Success or Failure.

How many of you have seen same Ad on numerous websites over and over again, you have to
remember that if you are seeing them so are your customers. Internet users are becoming smarter and
are now doing more and more research before buying your products.

I will give you an example;

I stumbled onto a product that was perfect for what I needed for my online business, It claimed that it
would give you a top 10 postion in search engines, sites ad copy was great and had me hooked.
I started my research and found that site I was looking at had not received a ranking from google even
though it had many back links and had be around for a while, so I sent an email to ask question as to why?
That was two weeks ago and I still have no reply. So you will see here that even though site had me and I
had my credit card out and ready to go they failed due to poor or no response to my email.