How then, do you pinpoint a good customer against a bad one? What kind of information do you need to know about your customers? Here are 8 critical but very basic information that you must gather:

1. Who are they? 2. What do they buy? 3. When do they buy? 4. How do they buy? 5. Why do they buy? 6. Where do they buy? 7. Are they satisfied? 8. What is their buying power like?

One way of getting information that you need is to simply conduct a survey on your mailing list. Hot tip! Make it easy for your subscribers to fill up survey and give them an incentive to do so!

The same pareto principle should apply to your online business: 80/20 rule. The principle just means that 80% of your sales are generated by 20% of your customers.

If this is the case, instead of spending huge sums on customer acquisition, it may be a more prudent measure to spend resources on knowing and understanding more of this 20% segment. Cultivate good relationships with this 20% segment and reward customers here for staying true to you. (Again, this knowledge is only possible if you have surveyed or kept track of your entire customer base.)

All in, having happy, loyal and satisfied customers will result in a business that prospers. And you can achieve this through direct marketing and knowing what, where and how to please your customers!

Back to your Ad Copy

Do a search on Google or Yahoo and have a look at all adword campaigns being run. For any keyword you want.
And even when you click on them and go to web sites there is very little difference in wording of sites.
Do you think you are standing out in crowd if you are using same techniques that every one else is using?

Be passionate let your customer know why you are different and better than rest, because if you don't no one else
will. You could have best and cheapest products on planet but no one will buy unless you tell them that.

Secondly as in example above if you are asked a question about your product answer it don't ignore it as I think we
all know that bad news travels alot faster than good and ignoring emails can only lead to bad publicity. And no Sales.

© 2005 Millenium Ltd Internet Marketing