Unlike other articles on Internet business, I'm not going to talk about how to write HTML programming, how to design web pages, where to register domain names, and others. I'd focus more on mentality and psychology of whole process.

Why?

Because without adequate mental preparation, there will be no results. You need internal motivation and desire to build anything including Internet business.

By doing so, my humble goal is to help those who still have doubts and hesitation to start Internet business to get started. The best time to start is NOW.

Years ago, while I was surfing Internet looking for Internet business ideas, I accidentally stumbled upon Corey Rudl's web site. I was glued to his web site and I was so excited that web site is full of excellent tips on how you can make money online. No empty promises as other web sites offer.

That was simply one of best Internet marketing sites available as it attracted me most (it shows he's a marketing genius).

After thinking hard about it, I finally bought his book "The Insider Secrets to Marketing Your Business On The Internet."

That's was first time I learn extensively about Internet business. From then on, there is no turning back. I kept on thinking about Internet business ideas anywhere, anytime: what I can do to make money online.

But like most people, I was just thinking and I procrastinated. Nothing materialized...

Only after two years I bought Corey's book, then only I seriously put my idea into action.

It took me almost a year to build a web site. From doing research to design, from development to content preparation. Luckily, I have partners who helped me to share workload.

During process of building my web site, I subscribed to Ken Evoy's Affiliate Masters Course. It's most comprehensive free course available.

First, carefully and honestly define specific markets for your product. Media that target those markets are those you should concentrate on. Forget about mass media unless even a skeptic would have to agree that your product would matter to practically everyone.

Second, identify primary benefit your product will bring to each target market. String that together with identity of corresponding population in a press release headline, using formula "New [generic product description] brings [benefit] to [target market]." For instance:

New Bridal Shower Game Ends Gift-Opening Tedium, Makes Shower a Memorable Event for Hostess, Bride and Guests

Third, reword your headline for each target market. An editor's paramount question when screening release headlines, whether in a stack of faxes, in an email in-box or on Web, is "Is it relevant to my readers?" Naming readers in headline answers that question without forcing editor to think. For example, while headline above would go to brides' magazines, one below fits publications for wedding planners:

New Bridal Shower Game a Sure-Fire Add-on for Party Planners