If you don't know answer to some or all of these questions you are effectively operating a website blind.

This is like riding a bike blindfolded and expecting to arrive at right destination. It's impossible and likelihood is that you will crash, wreck bike, lose pride and get left behind.

If you don't know what's happening with your website or how people are using it and how they are finding it how can you hope to ever improve site? Sure - you can rely on second-guessing or asking opinion of a handful of people but that's hardly going to give you accurate information on which to base a decision is it?

"Mike - I know what you're saying. It's true that I need to track what's happening but I don't have X"

X = Money? X = Time? X = Knowledge of where to start? X = Need, as I already do this?

If you answered "Money" - this would seem to be a valid reason but you can get your hands on basic information about how your site is performing for nothing (ask your developer or web hosting company for starters and they'll be able to point you in right direction or check out resources below)

If you answered "Time" - I'm sorry but if that's case why do you even have a website if you don't have time to measure how it's performing? Would you behave same way with your business? Thought not..

Here are 7 ways:

1. Transform your article.

You can transform your article in several ways:

- Give it a bullet or number format. - Give it a Q and A format. - Give it an anecdote format by adding your own experience. - Give it a Problem-Solution format. - Give it a short feature format by interspersing quotes from 2-3 people with information.

Do this and you'll end up with many versions of your original article.

2. Create many titles for your article versions.

List possible titles for article versions you develop. Mix and match titles with article versions.

3. Give your article a different tone/style.

If your article is too serious, rewrite it and give it a lighter tone.

4. Focus your article on a specific audience.

If your article is too generalized, transform it into several articles aimed at specific types of readers.

For example, an article titled "Creative Online Marketing" can have these title variations:

- "Creative Online Marketing for Webmasters" - "Creative Online Marketing for Small Business Owners" - "Creative Online Marketing for Affiliates" - "Creative Online Marketing for Auctioneers"

In above example, 4 new article versions can be developed simply by being more specific with target reader. Do this on your article, then simply do a minor edit of your original article by tailoring content with specific article titles.