http://www.cryer.co.uk/resources/websitetracking.htm http://www.netiq.com/webtrends/default.asp http://www.statcounter.com/

If you answered "I don't have need, as I already do this" - congratulations - you get a week's free pass to Smug Club. But seriously though - you might already get all statistics about how your website is performing but do you spend time viewing them, interpreting them and most importantly - USING them? When was last time you used statistics about your website's performance to implement a change on your site and then track results on subsequent statistics to see what effect it had? It's all gone quiet in Smug corner...

Feeling uncomfortable with all these questions yet? You should be. If you're not happy with your website you need to dig a little deeper and ask what it is exactly that you're not happy with. Did you set definite, time-linked and realistic expectations for website's performance prior to starting out? If you're not getting leads or sales you had hoped for you need to work out why this is case - scratching your head won't do it. Tracking performance of your site and viewing detailed statistics on how people use it won't give you definitive answers either - but it will propel you several miles in right direction.

You are doctor and your website is patient - you need to connect it to an ECG and start monitoring and recording everything. How else can you work out how to make patient better? Or maybe you have perfect patient who doesn't actually have anything wrong with them?

Mike Cheney www.magnet4web.com

Michael Cheney is the Author of The Website Marketing BibleTM:

"High five Michael! Your bible is superb! The world needs to read it and learn from it." - Jay Conrad Levinson, Author of "Guerrilla Marketing"

Go over an article and see if you can expound on a sub-topic, keyword or idea. Then develop that into a bulleted article.

6. Shorten your article.

Transform a 1500-word article into a 500-word one. The shorter, better. In writing, one rule of thumb is: if you can get your point across in as fewer words as possible, do so.

7. Update your article.

An article you wrote 5 years ago may still be applicable today. Simply update article to reflect current trends or new insights you've had on topic since you wrote it.

And here are some places you can submit your new article versions:

Article lists:

- Article Announce (mailto:article_announce-subscribe@yahoogroups.com) - Article Submission(mailto:articlesubmission-subscribe@yahoogroups.com) - Free Content (mailto:free-content-subscribe@yahoogroups.com) - Publisher Network (mailto:publisher_network-subscribe@yahoogroups.com)

Article Directories:

- 1st In Articles (http://1st-in-articles.com/) - ArticleCity.com (http://articlecity.com/) - ArticleHub.com (http://articlehub.com/) - ArticleResponder.com (http://articleresponder.com/) - EzineArticles.com (http://ezinearticles.com/) - Family-Content.com (http://family-content.com/) - GoArticles.com (http://goarticles.com/) - IdeaMarketers.com (http://ideamarketers.com/) - ValuableContent.com (http://valuablecontent.com/)

There you have it! 7 ways you can get more mileage from your old articles. Don't let your old articles gather dust!

Copyright (c) 2004 Shery Ma Belle Arrieta-Russ