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Thanks, Claudette Rowley ============
Market From The Inside Out Claudette Rowley Copyright 2003
"Do not follow where path may lead. Go instead where there is no path and leave a trail." - Robert Frost
Marketing, promotion, visibility - our businesses would wither away way without it. Some of us are natural-born marketers; for others, it's a learned skill.
Most business-owners with an on-line presence are familiar with multitude of methods to drive traffic to their web sites. Some write articles, some join affiliate programs, and other focus on search engine positioning or pay per click technologies. Buying ads and exchanging links are all common strategies.
Other businesses focus on an off-line approach: networking, leads groups, public speaking, and word of mouth referral. Others use a combination of an on-line/off-line approach. The marketing possibilities are endless.
When deciding on right marketing strategy, we often tend to examine what will work externally out in marketplace, and overlook what works internally for us. What are marketing strategies that are in harmony with your inner purpose?
Here are some points to ponder before you take action:
* Get clear about who you are and what you have to offer. In other words, know your inner purpose. Once you're clear about your inner purpose, it can take many external forms.
Perhaps your inner purpose is to create beauty in world. This could take a host of external forms - designer, artist, florist, architect - just to name a few. If your inner purpose is to help others become more self-aware, you could be a coach, a writer or a minister, for example. Maybe you're clear that you want to help others create businesses that support not only their bank accounts, but their lifestyles as well. Or your inner purpose is to make people's lives easier and you do that by creating innovative technologies.