Here are some questions for you to ponder: * Where do you focus your thoughts? * Are your choices based on fear? Are they based on possibility?

A client described a situation to me in which she understood difference between making fear-based choices and choices based on self-trust. An aspiring entrepreneur, she felt caught between remaining at her day job and leaping into fulltime entrepreneurship. Through reflecting and listening to her intuition, she became clear that only thing keeping her chained to her day job was fear.

She also recognized that by taking risk to leave her job, she actually had a greater chance of entrepreneurial success. Her new business required full weight of her attention and resources. And over time, she realized that decisions she made based on her intuition and self-trust were ones that led her business down a successful and rewarding path.

A healthy entrepreneurial spirit requires trust in yourself and your intuition, an ability to make clear choices, a flare for mobilizing resources, and a capacity to move beyond obstacles created by fear. Connect with your entrepreneurial spirit and see where it leads you.

------------------------------------------------------------------ Claudette Rowley, coach and author, helps professionals identify and pursue their true purpose and calling in life. Contact her today for a complimentary consultation at 781-676-5633 or claudette@metavoice.org. Sign up for her free newsletter "Insights for Savvy" at http://www.metavoice.org.

* Notice your energy levels. For example, I recently received a phone call from an author and business owner who had read one of my articles online. During our conversation, he made statement that "public speaking is where money is." For him, maybe. For me, though, money is in doing what I love: writing and coaching.

Why? Because doing something that doesn't energize me drains energy away from marketing practices that do energize me. In a cost-benefit analysis, it costs more than it benefits.

* What's right in front of you that you aren't seeing? Sometimes opportunities are so close to us we can't see them. The good news about this is that others around you can usually see what you are myopic about. Ask others for honest, clear feedback about your purpose and how it's reflected in your marketing.

* Don't forget low-hanging fruit. What's a quick, easy, fun marketing step you could take right now?

The most effective marketing starts with who you are and branches out from there. That doesn't mean that you don't read books, consult with experts or try out hottest techniques. What it does mean is that you need to market from inside out. Look at your inner purpose and notice ways it shows up in your business. What makes you do what you get up and do everyday?

------------------------------------------------------------------ Claudette Rowley, coach and author, helps professionals identify and pursue their true purpose and calling in life. Contact her today for a complimentary consultation at 781-676-5633 or claudette@metavoice.org. Sign up for her free newsletter "Insights for Savvy" at http://www.metavoice.org.