You have permission to publish this article electronically or in print, free of charge, as long as
bylines are included. A courtesy copy of your publication would be appreciated - send to: info@DebbieAllen.comNever Throw Business Away
While writing my book, Confessions of Shameless Internet Promoters, I contacted dozens of Internet marketing experts from around
world. During just one hour via e-mail I had written to and received e-mails from all over
US, Canada, Mexico,
UK and Australia. That is five countries around
globe in just ONE HOUR. The power and
access to
world is now available to all of us at lightening speed.
Here’s an example of how
amazing power of
Internet can find endless opportunities:
A year ago I had a client in Australia that was in search of another speaker like myself who is an expert in marketing and retail, but that lived in Australia.
Since I live in Phoenix, Arizona US, I did not know a soul in Australia, much less a great speaker in
same niche market and
same topic of expertise my client was looking for. But, following my motto to “Never Throw Business Away”, I set out to find my Australian client a dynamic expert that lived in her country.
First I did a search on Yahoo – Australia. Since my site comes up very high on
search engines and directories when typing in
keywords retail speaker, I was surprised that another speaker appeared first on
list. John Stanley – who is this John Stanley I thought. I clicked onto his site and viewed it in great detail. I had discovered that I had some tough competition on
other side of
world. Not only was John an expert in retail, he was
perfect fit for my client. So I sent him an email with
client’s contact information. Now you may be thinking, why would you send your client to your competition?
Here are 5 BIG reasons why:
1.My client would have found this speaker on her own doing a search on
Internet or by contacting a Speakers Bureau anyway. So, why not be
hero and help out
client at
same time.
2.Servicing my clients is first and foremost on my list of priorities. I take ordinary service and turn it into extraordinary results. This is easy to do, just stop selling and start servicing and you reap amazing results.
3.My clients are pleasantly surprised that I would not only refer them to a competitor, but that I would take
time to personally introduce them. My referrals are often sent in
form of an email (first choice because it is quick, easy and effective), personalized letters or one on one in person.
4.Business will comes back to you many times over when using this method effectively. I have personally experienced this for years in
many different businesses I have owned. Most people are afraid of their competition and therefore avoid them. This builds up a wall around you and a competitor who happens to have
same core customer base as you do. Don’t’ fight ‘em – join ‘em! Build alliances and send them business. It is a win-win for everyone involved!
You service your customer, help out your competition and they in turn will most likely turn around and help you back. Note: If after sending numerous referrals to my competition with no reciprocating action, I simply stop sending
referrals and find another expert competitor that is willing to trade referrals fairly.
5.People like to do business with people that they like, and they like people that treat them fair, honesty and who truly care about making personal connections and offering supportive service. That’s just good business!