Guerrilla Marketing? Never! Written by Robert Wardrick
When is Enough marketing Enough? Never! Never! Never! When your competition decrease marketing, thats signal to increase yours. First; Don't try to re-invent wheel, watch what your competitors are doing and what they're not doing. Re-think your market niche, (read "What's Your Niche" by Elena Fawkner http://ahbbo.com/niche.htm) its free and worth its weight in gold. Second; Review your customer list (you do keep a list..right?) Previous customers can be your best prospects today. - When did they buy from you (after your newsletter went out? a solo mailing?) - What motivated them to buy from you? (An ad headline? Free shipping? a Di$count Special?) With uncertainties of today's economy, guerrilla marketing is what motivates consumer "choice before purchase" i.e.the choice of your products and services over your competitors.
| | The Body of Public RelationsWritten by Ana Ventura
When broken down, public relations is really nothing more than a set of parts placed together to function as a whole, not unlike a living body. Each of these components performs a specified function, so that when combined with other parts, operation smoothly performs task at hand.Let's start off at top. The head of your operation is strategy you choose to use. This falls under two options: targeted and non-targeted public relations. If you choose to target an audience, this means that you will be appealing to a specific group of people. Non-targeted public relations, on other hand, mean that you choose to appeal to masses. Targeting your audience is usually better way to go, because you already know that people that will come into contact with your efforts have an interest in whatever it is you are marketing. This approach focuses on quality, not quantity, which can usually bring in more results than mass non-targeted pr campaigns. The arms of your pr consist of how you choose to get your information to people. Press releases, public speaking, self promotion articles, and media kits are a few of ways that many Public relations specialists go about getting their company's name out there.
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