Remember, every business large or small is chasing same Dollar.

A lesson from pass history; doing great depression of 1930s many small enterprises held on by their bootstraps. Remember that old cliche "when going gets tough, tough get going?"

Persistent marketing help build consumer awareness and confidence.

When economy started to recover, who do you think consumers shopped with?

Research reports state; "many business failure are NOT due to insufficient financing, but rather lack of marketing strageties and tactics."

There is a wide profit margin between "going out OF business" and "going out FOR business."

Of course, public relations need something solid to stand on, which is where integrating pr comes in. By reprinting or reusing articles and blurbs in your marketing that arose within your PR campaign, you are ensuring maximum exposure. You can also turn feature length articles into manuscripts and books about your topic. This will establish your credibility as an expert in your field.

Finally, heart of your public relations might be most important bit of PR body. Give your audience and offer. It doesn't matter how much free information you hand out, many people will not respond until they see an offer. Key components of your offer are clean, persuasive language, as well as keeping neutrality in offer. This will give your customers a reason to come back to you.

Integrating all of components of a great PR campaign is a surefire way to get your company's name acknowledged in your field.