1. Directory Linking

Create a directory of web sites on a specific topic on a single page on your web site. No more than 25 though. The major search engines will bounce you out if you have more than 25 on a single page. Have your web site listed on other people’s web site. Again, if they are going to list more than 25 on a single page, don't bother, their site is going to be black balled and it’s a waste of your time. This used to increase your rating in search engines quite a lot, now it is about 20% effective. Nevertheless, effective.

2. Bonus Advertising or Exchange

Do you have a product or service that doesn't sell well? Let others add it to their offers as a bonus. Offer it as a freebie for someone else's product or service.

3. Trade Autoresponder Space

Dede Hall, author of The Starving Student’s Cookbook had very poor sales for her books. Then one day an outrageously light bulb moment appeared. She added an inexpensive skillet with book and shrink-wrapped them. Then she took 150 of them to two stores that she thought wouldn't sell them. Yes, to her surprise, all 150 sold in two days. Dede stumbled on an outrageous idea and it worked out big time. She sold over 100,000 copies in a few months. Where did she sell them? Thought you would never ask. Price Clubs and Kmarts.

Do you have a book that could be packaged with something else and create outrageous sales for yourself? It’s Christmas time and no it isn't too late. But before you dart off to come up with an outrageous idea for your book, continue reading so that you can get all facts.

Another cookbook was repackaged with a scarlet ribbon and some imported cinnamon sticks and then sold at department stores in housewares and gift sections. The book couldn't sell at $5.95 but flew off shelves at $10 and went into second printing in 30 days.