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Another key is to look for an item that makes
package larger than book. This requires a larger space and then bigger visibility.
What about a book on money? Add a mug labeled, "Millionaire" and watch it fly off shelf. Do not forget second part of formula -- place you are going to sell it. When you add mug, it is now considered a gift item. This opens doors to more stores and places.
Try all independent gift shops, especially at airport. They are always looking for these type of unique combinations.
Have an exercise book? Add a "walking meter" with it. The one that measures how many miles you are walking. Have no clue what they call those things but I have bought three over past few years. Again, now it is a gift item. How about contacting a sports equipment vendor and selling them copies of your book that would be a freebie for a limited period with a purchase.
Get store to add a sign, "limited quality" and watch them go even faster. What is great about this angle is that gift stores, department stores and similar stores are much more open to add things to their shelf. They will work with you much better than a bookstore.
Now that you brain is going a mile a minute with ideas, best wishes for selling many more books!
Author: Catherine Franz (c) Copyright 2003, Catherine Franz. All rights reserved.
Catherine Franz is a marketing industry veteran, a Certified Business Coach, Certified Teleclass Leader and Trainer, speaker, author, and Master Attraction Practitioner. For daily, weekly, and monthly marketing nonfiction writing and deliberately creating ezines and other newsletters, visit: http://www.AbundanceCenter.com, mailto:catherine@abundancecenter.com or 703-671-5677.
