Getting Your Name Right

Written by Andy Routledge


Getting Your Name Right By Andy Routledge

It’s true. Creating a good name for your business or products is crucial to long term success. In general, names should be short, easy to say and spell andrepparttar name should ‘stick’ inrepparttar 106258 minds ofrepparttar 106259 consumer. That much we know.

However, for many people, there are two common problems. Firstly, coming up with a memorable and appropriate name for your business. Despite allrepparttar 106260 good advice, many people are still makingrepparttar 106261 same naming blunders. It’s obvious to onlookers that they didn’t spend enough time on naming – and it hurts their business.

Secondly, creating a name that is available. Is it trademarked? Is it available as a domain name? What often happens is that we settle for second best. We can’t getrepparttar 106262 names we want, so we settle for less memorable names. That’srepparttar 106263 first big mistake.

Linguists call this ‘semantic positioning’. Compare your name to those of your competitors’. Does your name sound as good as, or better than theirs? If not, improve it. You want your name to berepparttar 106264 first name people remember when looking for your type of service or product. Give yourself a good start by gettingrepparttar 106265 name right.

Onrepparttar 106266 web in particular, your name has got to conveyrepparttar 106267 right message and it has got to stand out fromrepparttar 106268 crowd. Here’s a list of top tips to getting that perfect name:

1) Spendrepparttar 106269 necessary time in getting it right You want to conveyrepparttar 106270 correct image right fromrepparttar 106271 very start. Never settle for a second rate name – it will hurt your credibility. A bit of persistence will reap large rewards. Don’t skimp on this - take allrepparttar 106272 time needed to get a winning name.

Before coming up with a list of alternatives, decide what qualities you would like your name to convey. For example - quality, trust, integrity, compassion, competence and assurance are some examples. Be sure to convey your chosen qualities and avoid hype.

2) Do your research

Look for companies in your field of interest. Compare your name to theirs? Whose is better? Does your name sound more solid, more memorable? If it doesn’t – change it. You want your name to sound professional and unique, not just another ‘me too’ outfit. 3) Start your name with a plosive

A plosive is a little bit of language that pops out of your mouth and draws attention to itself. It’s a “stopper” in language. B, C, D, K, P and T are all plosives. Many studies have shown that names beginning with such letters have higher recall rates. Many top brand names (knowingly or not) start with these letters.

IT'S LONELY AT THE TOP

Written by Bob McElwain


Picturerepparttar CEO of a major corporation. Say his office and those of his principal staff occupyrepparttar 106257 top two floors ofrepparttar 106258 building they own in New York.

When a major decision is to be made,repparttar 106259 CEO calls togetherrepparttar 106260 key people on his staff most likely to be of help. Then he asks for their views. Will these experienced, talented, and well-paid people providerepparttar 106261 information required to move decisively?

It's unlikely. Here's why.

Gathering A Consensus

Supposerepparttar 106262 inherent political in-fighting characteristic of this level of enterprise is absent. Suppose each person atrepparttar 106263 table really wants to get it right. And supposerepparttar 106264 CEO is a good listener, a person who seriously wants to makerepparttar 106265 best move.

Torepparttar 106266 extentrepparttar 106267 issue relates torepparttar 106268 core business, views will differ. Reconsideringrepparttar 106269 goals ofrepparttar 106270 advertising department, for example, is nearly bound to bring disagreement, even argument.

Opinions Rule

We can't know it all. Nobody can. To fill inrepparttar 106271 gaps, we have opinions. And they're handy, when hard info is lacking. The more complexrepparttar 106272 problem to be solved,repparttar 106273 more likely opinion will best define much ofrepparttar 106274 input.

Inrepparttar 106275 end,repparttar 106276 CEO must decide. It's a lonely position to be in. First he must separate fact from opinion as possible. And he must consider what he knows ofrepparttar 106277 person who voiced each view. And he must seek to retainrepparttar 106278 support of these people he depends upon, whatever he decides.

It's unlikely there is anyone close at hand to help even in sorting out his own thinking. Let alone inrepparttar 106279 evaluation ofrepparttar 106280 information provided. Not a fun position to be in.

You And Your Business

While you probably have not given yourself a title, you arerepparttar 106281 CEO of your business. And at times, it's a very lonely position. The same position ascribed torepparttar 106282 hypothetical CEO above. Loaded withrepparttar 106283 same elements of uncertainty.

You also have solid information. And you also fill inrepparttar 106284 blanks with opinion. But if what you have is not sufficient to deal with a specific problem, you'll need to hunt up further information.

Since you don't have a team of qualified people handy, you'll likely turn torepparttar 106285 Web and poke about as possible. If your concern isrepparttar 106286 need for better advertising results, you may see things such as ...

> At $299 per year, Yahoo providesrepparttar 106287 best ROI onrepparttar 106288 Web.

> Let Overture.com double your sales in six months

> Banner ads are making a comeback; don't be left out

> Paid submissions at Inktomi arerepparttar 106289 only way to go

> Ezine advertising givesrepparttar 106290 best return onrepparttar 106291 dollar

> Forget advertising; build link swaps

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