Getting Your Name Right

Written by Andy Routledge


Continued from page 1

What does this mean? Try to start your name with a strong sounding consonant or a plosive.

4) Do your language checks

Most huge naming blunders are due torepparttar Spanish language. There are dozens of examples of companies not doing their checks and consequently ruining their campaigns. It’s easy to check, but many people tend not to bother. If you opt to use an uncommon word, it’s best to check its meaning in foreign languages. It could save you lots of embarrassment later on.

5) Stick to short and simple

Short simple words that have real world associations work best. People can identify and picture words that have some sort of association. A problem that many fanciful names have is that they need a lot of marketing to buildrepparttar 106258 brand name. Made up names have no meaning, thus need large amounts of exposure to get remembered.

Short and simple names that are pleasant (even fun) to say are oftenrepparttar 106259 best names.

6) Traditional meaning is only one part ofrepparttar 106260 equation

Consider how your name looks. Does it look feminine? Does it convey trust or reliability? Typically, words that have lots of round looking letters such as o, m, n and so on, are softer and more feminine. Letters with hard, rugged strokes such as k and x are more harsh and manly.

Consider Olay and Clorox, and you getrepparttar 106261 idea. Consider your target market and what image you want to convey when creating your name.

7) Relax, and let your thoughts flow

You know it’s true. Good ideas usually flow when you’re relaxed and not trying too hard. If you’re struggling to find a winning name that’s available – take a break. Do something else. You’ll often get lots of new ideas and come back a whole lot fresher.

By understanding and applyingrepparttar 106262 basic naming techniques, creating dozens of great sounding names that are still available, is very possible. Don’t fall forrepparttar 106263 myth that allrepparttar 106264 good names are gone. They’re not. In fact they’re becoming easier to come by as people give up onrepparttar 106265 dot com hype.

A bit of persistence combined with simple naming sense, and your next name is likely to be a true winner.

Aboutrepparttar 106266 Author

Andy Routledge isrepparttar 106267 webmaster of http://www.name-genie.com, a site dedicated to creating quality names for your business or products. For more naming tips and tricks, visit http://www.name-genie.com



Andy Routledge has been helping local businesses create names for over two years. He is also the Webmaster of http://www.name-genie.com ,a site dedicated to naming strategies


IT'S LONELY AT THE TOP

Written by Bob McElwain


Continued from page 1

> Sign here. I'll get you N thousand hits a day.

So Choose, Already

How can you do so? Each ofrepparttar above largely contradicts all others onrepparttar 106257 list, relative to a "best approach." If you readrepparttar 106258 supporting arguments, you undoubtedly found some facts to supportrepparttar 106259 view. But opinions included added torepparttar 106260 uncertainty of conclusions.

To be in a position in which you are forced to reevaluate any major aspect of your business, is one in which you stand alone. You're fortunate if you know even a single person with whom you can chat aboutrepparttar 106261 dilemma. And inrepparttar 106262 end, you alone must makerepparttar 106263 decision, execute it, and live withrepparttar 106264 consequences.

I don't know of a tougher spot to be in. A struggling business can be made or broken by a single decision. And even a successful business may take a heavy hit given a bad one.

Give It Time

Unlikerepparttar 106265 hypothetical CEO above, you do not need to make any major decision today. This week. Or even byrepparttar 106266 end ofrepparttar 106267 month. If it's your ad campaign that is floundering, cancel it. Then get on with business. Add fresh content. Seek new products easier to sell. Improve your newsletter. Stay on top of support. And so forth.

And, of course, begin dealing withrepparttar 106268 problem. But notrepparttar 106269 whole of it. Nibble at it in little bits and pieces. And let results show you over time what will work best for you.

Break The Problem Into Manageable Parts

For example, focus on what you're read about banners, and lay all other advice about advertising aside. Explore as time permits. If you become convinced it won't work for you, move on to another item. But if you decide this is something you must try, do it.

But only as an experiment. Don't for a moment consider 10,000 CPM at Yahoo, for that's utter foolishness. Begin small, test carefully, and do so over time. Given anything resembling positive results, maybe try a different banner. And monkey with other variables, such as location. All in hopes of better results.

Little Decisions Are Easier To Make

The key is in making small moves and tracking results with care. Each action will succeed or fail. You only need to give it time. Move on to a different element of your plan for improving your overall advertising campaign, only when you're confident of your decision onrepparttar 106270 latest move made.

Let time help you makerepparttar 106271 decision. And you can spare it. Forrepparttar 106272 element being considered is sufficiently small that total failure will not have significant impact on your business. Success, however, is one more positive step toward achieving your goal.

Bob McElwain, author of "Your Path To Success" and "Secrets To A Really Successful Website." For info, see Get ANSWERS. Subscribe to "STAT News" now! mailto:join-stat@lyris.dundee.net


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