Getting The Big Picture Series: Part 6-"The Free-Way" #2

Written by Treci Cauthen


Is your business suffering? Can't seem to get noticed byrepparttar search engines?

You might want to work on your Link Popularity. If you've ever takenrepparttar 100670 time out to analyze other top ranking pages you would have noticed that they tend to have lots of important content and also links to other related "content rich" websites. Which means when a person visits your site they will be able to find what they are looking for either from you orrepparttar 100671 sites that you exchange links with.

Some major search engines including Alta Vista and Inktomi are now beginning to take notice of Google's success and are starting to use a similar system. They to are begining to give high ranks based onrepparttar 100672 popular links pointing back to a sight, along withrepparttar 100673 text found.

Two popular directories that can give your business a boost would be ODPrepparttar 100674 Open Directory Project and Yahoo. So do what you can to be listed here.

http://dmoz.org/ http://submit.search.yahoo.com/free/request

To build your link popularity you need to:

1. have a constant flow of fresh content on your website

http://groups.yahoo.com/group/article_announce http://groups.yahoo.com/group/publisher_network http://groups.yahoo.com/group/netwrite-publish-announce

Consider Consumer Psychology

Written by Darrin F. Coe, MA


Consider Consumer Psychology Darrin F. Coe, MA

In your marketing efforts, be they on or offline, it’s wise to considerrepparttar psychology ofrepparttar 100669 consumer you are targeting. If you’ve done your homework you’ve developed a profile of your ideal customer and how your unique selling point speaks to them. Now, as you begin to develop a marketing strategy, writing ad copy, developing radio copy, and creating web copy, it is an understanding of consumer psychology that will help you speak torepparttar 100670 consumer.

What isrepparttar 100671 true need your consumer is attempting to gratify? This isrepparttar 100672 question you must answer before writing copy or launching advertising. Maslow, would tell us that there are five needs: 1) basic needs; 2) safety needs; 3) social needs; 4) self esteem needs; and 5) self-fulfillment needs.

Along with this information consider that in “The Ramsey Report” published recently by eMarketer.com, we are told that consumer “empowerment” is one ofrepparttar 100673 factors drivingrepparttar 100674 continuing boom of online commerce. Consumers perceive themselves to be inrepparttar 100675 consumer driver’s seat when they are online. They can block popups, can spam, and surf away from site that they dislike. They feel as if they are no longer atrepparttar 100676 whim ofrepparttar 100677 marketing magicians.

This does not surprise me given that recent research would also indicate that online users tend to suffer from depression, low self-esteem, and loneliness. The internet addresses these issue through empowering them and giving them a perception of control.

Now, as a marketer it is up to you to use this information to speak torepparttar 100678 needs of your consumer. Consider someone marketing heart-rate monitors. Whether in a retail sporting goods store on online, what need are you really fulfilling by selling heart-rate monitors? You can assume your client has some athletic training; perhaps they are detrained and attempting to recover their fitness? Perhaps they are an average athlete attempting to go torepparttar 100679 next level of athleticism? Or maybe they are recovering from an illness or injury and are working with a personal trainer?

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