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This consumer is dissatisfied with their current state of existence. They want to perceive themselves in a more positive light. This consumer perhaps has low self-esteem and is depressed because of their poor level of fitness or perhaps they are dissatisfied with their level of athleticism because they know they can excel beyond where they are currently. The bottom line is they are dissatisfied with themselves, with their social image, and with their level of achievement.
With this in mind you’re not selling heart-rate monitors, you’re selling positive, and encouraging feedback. The heart-rate monitors tell
consumer that they are achieving and meeting their goals. The heart-rate monitor gives positive feedback and brings pleasure to painful exercise. The heart-rate monitor brings satisfaction to a dissatisfied outlook. What you’re really selling is pleasure in midst of pain.
This is what I mean by understanding your consumer’s psychology before you begin marketing and advertising. With above analysis, someone selling heart-rate monitors can develop a marketing campaign that speaks directly to heart of consumer and hopeful turns more prospects into purchasing customers.
Take time to analyze true needs of your consumer and how your product meets that need before you begin writing your and developing your marketing and you’ll be at a distinct advantage over your competition.
Darrin F. Coe, MA holds a master’s degree in psychology and works as a mental health professional, wealth building advocate, weekly columnist, and author. His latest information product is “Consumer Thinking Exposed” available at http://dcoe1.tripod.com. Contact him at coe@ris.net or subscribe to Darrin Coe Ezine at http://dcoe1.tripod.com
Darrin F. Coe, MA is a mental health professional and author of the special report, "Internet Consumer Exposed" available at http://dcoe1.tripod.com/exposed1
