Fulfill The Needs And Desires Of Your Prospects

Written by Craig Valine


The key to a great marketing campaign starts with under- standing howrepparttar needs of your prospect relate to your product or service. It's basic, but most business owners never considerrepparttar 121913 thought. Until you know what they need and determine how you can satisfy those needs, you can't really plan a meaningful campaign.

Get a pen and paper out and ask yourself these questions:

· If I were a prospect getting solicited by my company, what would it take to get my attention? · What promise would I want fulfilled? · What needs would I want to have met?

Now ask yourself:

· What needs and desires are my competitors not fulfilling?

The best way to find out where you needrepparttar 121914 most work is to list allrepparttar 121915 needs and desires your competitors are already fulfilling. Maybe you are fulfilling these desires too, but is it possible that you could articulate it better than they can? Sure!

A good USP (unique selling proposition) is one that fulfills a void inrepparttar 121916 marketplace. It is communicated clearly and concisely so that your prospects "get it."

It's also known as your "big promise." So, it's important that not only do you communicate it in everything you do and say... but that you standby it - always!

To formulate your marketing campaign, along withrepparttar 121917 lines of your USP, I suggest asking yourselfrepparttar 121918 following questions.

Pin the Tail on the Web Marketing Donkey

Written by Jimmy D. Brown


Remember that fun game we played as children...Pinrepparttar Tail onrepparttar 121912 Donkey? You know, we would take turns being blindfolded and twisted around a few times before attempting to pin a cardboard tail onto a donkey attached torepparttar 121913 wall.

Being blindfolded, it was fairly difficult to accurately attachrepparttar 121914 tail. We would usually missrepparttar 121915 mark numerous times before we pinned it inrepparttar 121916 proper place. Or, sometimes, we never foundrepparttar 121917 proper place and just gave up in disgust.

While that may have been a fun game as children, as adults trying to do business onrepparttar 121918 web, it's not so much fun.

And yet, I see many people playingrepparttar 121919 grown-up version of this game...Pinrepparttar 121920 Tail onrepparttar 121921 Web Marketing Donkey.

Yep, they line up to take their turn being blindfolded and twisted around onrepparttar 121922 internet. There are so many "sure shots" and "guarantees" and "you need this product or this service" online, good grief it's hard to imagine anyone ever findingrepparttar 121923 right spot.

With so many schemes, scams and shams online blinding most inexperienced and intermediate web marketers, it is fairly difficult to accurately "attachrepparttar 121924 tail" with any kind of success.

And so, what happens? Most people missrepparttar 121925 mark numerous times (you know, they send out their ad to 50 million members of a "safe list," post to a few hundred thousand FFA pages and generally get taken in with all kinds of "web promotion.") before finding that place where things really do fit, or they never find it at all.

And they give up in disgust and become another statistic inrepparttar 121926 95% of online businesses that fail.

Surely there is an easier way.

Actually there is. And I'm about give you 6 quick LAWS to LIVE BY if you really want to stop walking around blindly online and finally findrepparttar 121927 promised success you've been reading about...

Law #1: Don't Quit Your Day Job. The first thing you need to understand is that Rome wasn't built in a day. Translation: Your internet success isn't going to happen overnight. Too many people think that jumping online is some kind of magic potion that turns anyone into a six- figure income producer inrepparttar 121928 next 7 days. It doesn't happen that way - and stay away from anyone who tells you it does! If you are just starting out, plan on six months to a year of developing your eBusiness before it's time to even THINK about cutting ties withrepparttar 121929 "real world."

Law #2: Set Reasonable, Reachable Goals. Having realized it is going to take six months or longer...don't despair. Sounds like an incredibly long time right now, doesn't it? Don't be discouraged, be realistic. Allen Says ofrepparttar 121930 Warriors didin't become a success overnight. Ken Evoy of SiteSell didn't do it. Terry Dean, Lee Benson and dare I say, Jimmy D. Brown - none of us became successes inrepparttar 121931 first few weeks. And yet, each of us RIGHT NOW are pulling in full-time incomes fromrepparttar 121932 web. They key is to simply take your time. Set "mini" goals that you can reach each day and week. Arm yourself with a plan and take "baby" steps until you reachrepparttar 121933 goal. I assure you, with proper planning, you WILL be successful.

Law #3: Find a Good Map. So, what kind of goals should you set? Is there a "checklist" you can follow to mark your progress? Just like any journey in life, if you want to make sure you are headed inrepparttar 121934 right direction...you need a map. Trust me, no one wants to play LEWIS AND CLARK online and try to create their own map...way too much trouble. You need someone who has already been there, someone who has already made their way throughrepparttar 121935 maze and knows how to get torepparttar 121936 top. Do your research. And here is what I would tell you to look for: Find a web marketing product that offers ONGOING SUPPORT. More than just manuals and information, you need someone you can ask questions to when you find you don't understand. You need someone who is going to be available to give you consultation when you need to be pointed inrepparttar 121937 right direction. Don't purchase a product from someone who is just going to take your money and never return your emails after that. Find someone who will HELP you alongrepparttar 121938 way. (There ARE those who offer this service. If you need a recommendation, then email me at recommendation@profitsvault.com)

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