· How can I show more interest in my customers than my competition? · How much more service can I offer than my competitor does? · What are my specific added or extended service benefits? · When I have used similar services from competitors, where have I been most impressed -- or most disappointed? And, why? · How can I make my customers understand how important they are to me? · How can I persuade them they are being treated with professional interest and courtesy? · What specific needs should my product or service fulfill?

As I've said before, without a customer your business doesn't exist. Stop running your business way YOU want it, and start running it way YOUR CUSTOMERS want it.

It's all about them. It's never about you.

Treat your customers like dear and valued friends. Give them what they want. Treat them with respect and courtesy. Communicate with them often. Let them know you care about their wants, needs and desires.

If you've asked yourself questions above, you are 1000 percent better than your competition. Rarely will ANY business ask themselves these questions. It shows in their poor revenues.

Always remember: It's all about their needs, wants and desires. It's never about yours.

Law #4: Understand WHAT To Promote. Learn this truth immediately...you need your own product. You need something to promote online that you are able to sell and keep 100% of profits for yourself. Don't let anyone kid you, people who earn most money online are ones who control products and services. Sure, affiliate programs are great to promote. And I do that myself. However, affiliate programs are best used to work back-end, as complementary products, not as your main product. Information products in eBook form are best to sell online. Believe it or not, with right map, you'll be cranking out your own product in just a few short weeks.

Law #5: Seek Support Along Way. I've already touched on this a bit earlier, but you need ONGOING support. You can find this through your web marketing "mentor" that you purchase products from, but you can also find help in many other ways. Visit message boards and forums to ask your questions and seek advice. You'll receive free counsel from a variety of experienced marketers at these sites. Contact owners of websites that you are considering purchasing their product. Ask them preliminary questions about their product as it pertains to area you need guidance in. Visit major search engines and search for keywords and phrases pertaining to your question. Don't be afraid to ask questions. After all, you need some help pinning that tail on donkey!

Law #6: Launch an Affiliate Program. Once you've developed your own product and have gotten a feel for how things work online, THE NUMBER ONE thing you can do to generate serious income is to launch your own affiliate program. You are just ONE person. There is only so much advertising you can afford. There is only so much marketing and promotion you can do single-handedly. There are limits and boundaries that you simply can't exceed as one person. However, combine marketing power of thousands of other people and you'll see your profits skyrocket. I don't know any highly successfuly website online that doesn't offer an affiliate program. It is THE single best thing you can do to generate sales. Hands down. No question about it. Period. (for more details on this, visit:

So, there you have it. Six "laws" you should live by in order to achieve success. Six "laws" to help you pin tail on web marketing donkey.

It's time to take blindfold off.