From Hills (Beverly Hills) To The Beach (Santa Monica) BungaLOEWSRead Jetsetters Magazine at www.jetsettersmagazine.com To read this entire feature FREE with photos cut and paste this link: http://www.jetsettersmagazine.com/archive/jetezine/hotels/calif/loews/Loews/monica.html
From hills — Beverly Hills, that is, to beach — Santa Monica Beach, that is, Loews has you covered in Southern California climes.
I knew I am in Los Angeles when first billboard I spot is shouting out an advertisement for Prozac on Pico Blvd that runs right past Loews Beverly Hills.
The Loews Beverly Hills . . .
But staying at a Loews hotel is certainly no need for Prozac. Beverly Hills has a new neighbor sitting 12 stories atop a hillside with great views of Beverly Hills and LA downtown skyscrapers. The famous shopping street — Rodeo Drive — merges off Beverwil Drive a block away from hotel and wriggles down to high society leather, jewels, and dining emporiums.
Beverly Hills residents don’t really have a new neighbor — Loews Beverly Hills Hotel is formerly a Renaissance Hotel that was originally built in 1964 and known as Hillcrest, but Loews has modernized property throughout, an easy entrance hot spot for Hollywood studio executives.
Fantasia, 2004 winner of American Idol contest, is checking out day I am checking in and a film crew is catching her on tape.
The hotel is regionally trendy with locals, too. I guess originally hotel must have been platted on a real estate map at one time as Lot 1224, which is address of hotel at 1224 Beverwil Drive, and also name of hotel's hot, chic restaurant, where new and up-coming and soon-to-be-famous Chef Eric Rillos offers up premium cuisine (Be there for Friday night Red Couch Sessions, so named because of huge red leather couch wrapping around restaurant.).
The Loews Beverly Hills is a small, almost boutique hotel, with only 137 rooms and suites; VIPs and business executive use place as a second office complex, I think. The concierge, Steve, ensconces himself on 10th Floor, and he is a delightful resource of local golf, activities, entertainment, and dining information. He is fun just to sit and talk with, even if you don’t need his insights.
Now that Western world is on a low carbs diet courtesy of late Dr. Atkins, and with even Coke recently launching C2, a low carb cola, Loews has taken mantra a little farther with “No Carbtails”, or low-carb cocktails. Because Southern California usually sets fad standards that are as ephemeral and chimera as next pop star staying at hotel, I am certain cocktail recipes will rush across nation just like a Santa Monica beach wave. The hotel has also gone retro with a choice of high protein and low carb dinners.
The Metro Man . . .
If you are into low carb groove then you must be sophisticated enough to become a Metrosexual. I am caught off guard with term, but hotel packages a complete haute vacation around trend.
A Metrosexual is a sophisticated man who is fashionable and well groomed, and with Loews’ Metro Man package you will be talk of town, especially if you get Deluxe version. The two-night hotel package includes a complete transformation of your old fuddy duddy ways blasting you into a new, slick persona, and in only a few short days. You are educated and pampered with a complete fashion and psyche makeover. You will be cool. You will be hip. You will be Metrosexual. You will be a Metro Man!