Have you ever wondered what it takes to be "the best of best"; to outcompete everyone who tries to do what you are doing--and to keep them guessing exactly what it is that makes you so much better?

If you've ever owned a commercial website before, you know who these people are: they're ones who sell same product as you, but make $200,000 each year doing it. They have top rankings on search engines, flocks of loyal visitors, and a mailing list with 500,000 subscribers.

As a webmaster, two things separate them from you: time and money. Either they spent time gaining experience, building a business, and promoting a website or they hired a professional staff that multiplied their time by carrying out those tasks.

Money also separates you from them. They can buy cutting-edge products, hire elancers, and purchase more lucrative forms of advertising.

In your quest to build credibility as an Ebay seller, few things are more important than creating and following consistent store policies. Doing so will provide your customers with an attractive buying atmosphere, where they will feel safe making any transaction.

Whenever I create store policies--whether it be for an Ebay business or an Internet business--I use one standard: I promise what I can reasonably deliver. And I deliver more than I promise as often as possible.

If I can reasonably offer to ship everything two days after payment, I will promise it. But if I get chance to ship some items within one day, I take that opportunity to overdeliver.

Not only is this a more ethical approach--delivering or overdelivering on all promises--but it is also a more practical business strategy for long-run.

Developing relationships with your customers is best way to get repeat sales, testimonials, and positive feedback--the three pillars which will support your business and increase your cashflow.

You should extend this principle to other policies.