How To Sell On Ebay: Using Store Policies To Cement Your Credibility
In your quest to build credibility as an Ebay seller, few things are more important than creating and following consistent store policies. Doing so will provide your customers with an attractive buying atmosphere, where they will feel safe making any transaction.
Whenever I create store policies--whether it be for an Ebay business or an Internet business--I use one standard: I promise what I can reasonably deliver. And I deliver more than I promise as often as possible.
If I can reasonably offer to ship everything two days after payment, I will promise it. But if I get chance to ship some items within one day, I take that opportunity to overdeliver.
Not only is this a more ethical approach--delivering or overdelivering on all promises--but it is also a more practical business strategy for long-run.
Developing relationships with your customers is best way to get repeat sales, testimonials, and positive feedback--the three pillars which will support your business and increase your cashflow.
You should extend this principle to other policies.
Create a return policy that stipulates when and for what reasons you will accept a return. Again, you will want to give customer certain guarantees, but at same time, you donít want to promise what you canít reasonably deliver.