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For instance, you may want to stipulate that you will only accept returns if item is broken. You may also want to add that you can only accept returns within 14 days of delivery.
In addition to a shipping and return policy, you will want to create a statement of quality assurance. When I used to sell jewelry on Ebay, I promised my customers that metals were solid, gems were real, and everything was stamped.
It was relatively easy for me to prove this because all of my jewelry came with gemologist-certified appraisals; however, if you aren’t selling something that can lend you credibility in a similar fashion, you will need to earn it in form of testimonials and positive feedback.
. . .and this is precisely why it is so important for Ebay sellers to create and follow store policies. Not only will this lend you credibility and subsequently encourage visitors to bid, but it will also prevent customers from making unfair complaints against you.
In addition to this, when you overdeliver, your customers will know it - and they will verify it with feedback and testimonials.
http://www.workathomerightnow.net/ebay.html - Written by Isaiah Hull, author of "How to Profit on Ebay In Seven Days Without Spending A Single Penny." For a limited time only you can get a pre-publication copy of his book for ONE-FOURTH the post-publication price!