There is only one search engine you need to worry about--and that's Ebay's, search engine millions of shoppers use on a daily basis for one purpose only: to buy.

Ebay gets 1.5 BILLION page views each month. And as a seller, you have access to it without "building" anything. All you have to do setup shop and pay a small fee for your "slice" of traffic pie.

To make things even better, you don't need a team of scientists working around clock to get on first page of listings. When your auction is closing, you will be on first page--just like everyone else.

Ebay puts you on equal footing with your competition.

Even if they’re rich and experienced, you can outcompete them by understanding single market medium you are both using better than they do.

. . .and that's all it takes to be a "Power-Selling Hero," even if you're a zero right now.

For instance, you may want to stipulate that you will only accept returns if item is broken. You may also want to add that you can only accept returns within 14 days of delivery.

In addition to a shipping and return policy, you will want to create a statement of quality assurance. When I used to sell jewelry on Ebay, I promised my customers that metals were solid, gems were real, and everything was stamped.

It was relatively easy for me to prove this because all of my jewelry came with gemologist-certified appraisals; however, if you aren’t selling something that can lend you credibility in a similar fashion, you will need to earn it in form of testimonials and positive feedback.

. . .and this is precisely why it is so important for Ebay sellers to create and follow store policies. Not only will this lend you credibility and subsequently encourage visitors to bid, but it will also prevent customers from making unfair complaints against you.

In addition to this, when you overdeliver, your customers will know it - and they will verify it with feedback and testimonials.