Free Traffic Programs and How to Use ThemWritten by Tom Worsley
I try to use as many free traffic programs as I can to increase traffic to my web sites. But does this traffic actually make sales for me? Probably not directly but indirectly they can. So what are benefits of free traffic programs? Well number 1 benefit is that it will boost your traffic. This is most obvious benefit. But biggest benefit of free traffic programs is that more traffic you send to your site more popular it looks to some search engines. http://alexa.com actually ranks your site depending on how much traffic it receives. You can actually go to alexa and download traffic and stats buttons or logos to put on your site. This will show you and your users how much traffic you are getting and how many people link to you. Other search engines such as Ask jeeves , Lycos , MSN , and others use alexa traffic ranking from your site to help determine how high in their search results your site will be placed. It is also assumed that Go ogle also uses alexa traffic ranking in its ranking algorithm. The bottom line is that more exposure you give to your site from free traffic programs better your search engine rankings will be. And higher your rankings in search engines more good quality targeted traffic you will get resulting in more sale’s and commissions.
| | The 7 Habits of a Successful Web-Marketing PlanWritten by Valerie Prigent
What is web-marketing? Why does your business need it?The best web site and best web-marketing strategy will not reap highest possible results, if they are not tightly integrated. Not only do you need a well-designed web site with relevant content and user-friendly navigation, but your site needs to be found by your target audience (prospect customers). A well-thought web marketing strategy drives traffic to your site through search engines, and other methods. Search engine strategy helps in getting highest visibility in search engine ranking, then helps pull visitors to your web site if your listing is relevant to their initial query. After that, your web site or web page needs to communicate and be relevant in a targeted fashion to what your visitors had in mind when they clicked on your listing or search result. How does a web site communicate relevancy and targeting? Here are 7 habits a well-thought web-marketing plan needs to include to increase its efficiency. Habit #1: Keyword strategy Keyword research must be done to find out what people are actually typing into search engines. Of course, it will be important to analyze competition and your current keywords on an ongoing-basis. The really important number is amount of traffic each keyword generates. Since search engine algorithms and methods are bound to change and are diverse, it is important to revisit your keyword strategy on a regular basis. Habit #2: Targeted pages to channels or main audience constituencies The key is to know your audience and address what they are looking for, rather than presenting what your business can offer. Rather than sending all visitors to your home page and then letting them wander through your web pages, hoping that they will find what they were initially looking for, why not point them in correct direction and offer them content they were initially looking for by doing this search query?
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