Continued from page 1
Habit #3: Integrating keyword strategy and web content
Also, it is important to point out that keywords need to be re-used in
content itself of
page, and this is done by striking a careful balance between selling to prospect customers, optimizing for search engines, and making
text interesting and useful to your visitors. Because search engines want repeat customers, they try to return relevant results, so this content cannot be artificially crafted for
purpose of search engine ranking only ; but rather, one must take into consideration
importance of contextual relevancy and content usability.
Habit #4: A call to action
The web page needs to have a call to action, and you need to have some ROI measurement in place to establish
success of your search engine marketing strategy (whether it is paid or unpaid search engine keywords).
Habit #5: Content creation and freshness
Your site needs to grow its content to increase its search marketability, relevancy and ranking. Indeed,
more fresh content your site has,
more likely it will come up in search results, and
more your audience will come back to your web site.
Habit #6: Integrating your online and offline marketing campaigns
Think about ways of reinforcing
conversion of new prospective leads to consumers. This can be done through reminders via emails, brochures, coupons, seminars, newsletters, etc.
Habit #7: Link Campaign
You need to get relevant sites to link to your web site. Partner with sites that have good relevant content related to your business and that are
authority or are popular in your field.
These 7 habits will help in increasing
success of your online presence. It is important to ensure you have
right resources committed to your web site and allocate
appropriate budget to maintaining and promoting it. Don’t just build your web site and wait!

Valerie Prigent is the Web Marketing Coach at MyPrivateCoach. She has successfully helped start-ups, non-profit organizations and Fortune 500 companies with their online sales and marketing. She has worked with Google and Overture and learned the insider secrets on how to become successful online. She can be contacted at info@myprivatecoach.com.