Four Simple Steps to Improve Your Sales CopyWritten by David Bell
You know what its like, you're reading sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase. If it happens to you, you can guarantee it also happens to your customers when they read your sales copy. So, what's answer? You don't have to practise mind-reading, just good-old fashioned common sense - here's a four-step format to help you reassure your customers by answering those unasked questions: 1. "What's in it for me?" Paint a picture You already know it's important to promote major benefits of using your product in your opening copy, but don't just list benefits. Paint a picture so your readers can visualise themselves enjoying these benefits. Not: "Save time and money with Acme widgets," but, "Free! Four hours a week to read a book, walk along beach and follow your dream when you use Acme widgets quickest Widget on market today." 2. "How can you give me this?" Explain why People aren't silly, they're not going to believe something just because you say it's true. You must offer credible, logical reasons to support your claims.
| | 2004 Vision Music USA & North by Northeast FREE Registration Contest! Written by Keith "MuzikMan" Hannaleck
FOR IMMEDIATE RELEASE:Vision Music USA, LLC (Austin, TX and Boston, MA) and North by Northeast Music Conference and Festival (NXNE) are offering two FREE Registrations to this year’s NXNE music conference and festival! With offices in Austin, Texas and Boston, Massachusetts Vision Music USA is a true independent musician’s resource. For more than two years Vision Music USA has helped independent artists and musicians with following: Artist Development, Booking, Merchandise, Graphic Design, Website Design, CD Duplication and CD Mastering. North by Northeast (NXNE) is Canada's largest and most prestigious music festival. Now in its 10th year, NXNE has a worldwide reputation for discovering and exposing new and emerging talent to music fans and industry professionals. This year's event takes place June 10 - 12, 2004 in Toronto. If you are lucky winner, you will have opportunity to check out all new music during event. More than 25 clubs in downtown Toronto will host 400 of best artists from around world.
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