When you sell your products and services online, you communicate largely through text. What you say in that text directly influences customer's decision to either buy or not buy your product, in same way that a real-world sales conversation would. Your potential customer wants to hear interesting and important information that will help them make that decision. That decision begins from moment they arrive at your website.

Lets imagine you are looking to buy a particular product. You learn that product is available on two different websites. You visit each site and read their text.

This is what Site A says to you in effect:

let us tell you about us, here's some very basic product details we feel we should give you, here's an inadequate photo of product we had lying around, this is why we are in business and why we think we are great, yeah we know we've made it difficult for you to use our site. We didn't want to make effort to find out what our customers want, this is where we are located (usually accompanied by a picture of their building).

Site B says:

yes we sell product you are looking for. here it is..., let us tell you all about it, here's some good reasons why you should buy it immediately, here's some good reasons why you should buy from us (and not our competitors), Its easy for you to buy from us. Just do this..., Let us know if we can serve you better or answer any questions you may have.

Which one is going to get sale? Obviously Site B will get sale. Why? Because they clearly show they understand their customers. They:

Focus on their customers! Focus on their needs! Focus on their priorities!

They provide information that is useful to you in making your buying decision. They are focused on you customer, not themselves. Their text is all about "you". They work hard to ensure all this and demonstrate it on their website. They make it very easy to interact with them and that also gives you impression they will be very easy to deal with too.

Remember game Hide & Seek? Just like game, websites can be hiding from you on Internet while you try to seek out particular information, services, or products. How do you find what you are seeking?

The Internet is like KING of all Libraries. Among stacks you seek. Among librarians (search engines and directories) you perform a query. But if you don't know language, search criteria, or your way around, you can get lost playing endless hours of hide & seek.

In order for you to locate information or site you're seeking, several things must have happened:

>> The site owner must register or submit their site with directory in which you are doing a search. Then a real person goes and checks out their site and decides if site is worthy of getting listed in their directory.

>> The site owner must register or submit their site with search engine in which you are doing a search OR search engine's robots or spiders must have * crawled through * their websites which will rank them by many different factors. The most important factor is use and weight of site owner's use of keywords.

When you do a search or a query, you type in a word or phrase of words, right? Here is where you might not find what you are looking for because site owner or webmaster didn't put in keywords you are typing in search window.

Therefore, site owner or webmaster must determine what keywords are important for each page on their website and what word(s) you will type in a search window to find their site. The words you type in might not be webmasters keywords, so you don't find what you are looking for.

To make matters worse, each search engine and directory can have their own search criteria; however, most are very similar.

Using particular search strategies can help narrow your search and hopefully find stuff more relevant to what you are seeking.

Seven Searching Techniques to try:

>> Read help section of search engine or directory

>> Put word(s) in quotation marks; tells most search engines you're looking for that exact term

>> Type in lowercase letters; many search engines are case-sensitive

>> Be specific - instead of typing in organizers, type in professional organizers

>> Type in plural form of word

>> Type in word(s) misspelled, such as organizers or organisers or orgnaizers