In addition to focusing on their customers, there's also something else that Site B does very well. Its not as easy to spot but has a dramatic effect on their sales. Its way they deliver their information. They know its vital to keep your attention and interest. If they lose it for a second they may lose it forever.

They've noticed that other sites write paragraphs of text that grab your interest in one sentence and lose it in next, because information provided is not relevant or important to you at that point. It should either be removed or replaced. So they have made a conscious effort to hold your interest at all times throughout a paragraph or piece of text. Their paragraphs say exactly what you want to know and in order you want to know it. They hold your interest throughout with useful and valuable information. They don't tolerate any irrelevant or unimportant information whatsoever.

This is ideal situation for your company to be in. To have customers who are keen to listen to what you have to say and trust what you say. They know you are focused on them, their needs and their priorities. They are far more likely to listen to your recommendations and make purchases based on them. You will build stronger, equally beneficial and more rewarding relationships with them. Those relationships will be hard to break by your competitors, especially if you keep that focus and continuously improve your offers, products and service.

Questions to ask?

Are you focused on your customers? Are you providing right information at right times? Do you keep their attention and interest at all times? Do you distract them at anytime? Are you getting maximum sales from your website?

Action to take on your website:

Concentrate on selling more products. Concentrate on selling them well. Remove any distracting, confusing or irelevant text. Try to keep readers interest continuously.

Remember: Focus on your customers! Focus on their needs! Focus on their priorities!

Good luck!

Anthony Muller, President of Web Mercs, said in his article, * How to Avoid Most Common Myths and Blunders of Search Engine Optimization *:

* There are hundreds of search engines, but only 20-30 main ones, and just four-five of them account for 60-75% of total search engine traffic. For example, Altavista gets about 17% of total engine market and it equals roughly 40 million searches a day; as opposed to Lycos or HotBot which each get 2-3% of market. It would shock you to know Yahoo only gets about 24%! *

My two favorite search engines to locate what I'm looking for is dogpile.com and alltheweb.com

dogpile.com allows you to search through 14 search engines at same time! Type in your word(s), click on FETCH, and WaLA! You've just worked a little smarter, not harder. At dogpile.com you can choose to search through images, audio, auctions, news, FTP, Discussion, and Small Biz.

At dogpile you can use advanced searching techniques, by using additional syntax, that will help * you gain added control over your search and weed out any unwanted results. *

Additional Syntax for Searching Techniques:

>> Type AND between words or symbol + before a word thus allowing a specific combination of words to be present in all search results. Example: Home AND Clutter or Home + Clutter will result in different search results.

>> Type NOT between words or symbol - before a word Example: Dogs NOT Cats or Dogs - Cats will result in sites when only dogs appear but not cats.

>> Type OR to include both words. Example: Office OR Clutter

Not all search engines support these syntaxes in dogpile; therefore, dogpile will only search engines that support syntax you use, allowing a more tailored result.

alltheweb.com searches for documents on Internet that contain your search word(s). They offer a pull down menu to left of search window where you can choose from different syntaxes. They also offer an advanced search where you can perform word filters, word(s) that should be included or excluded from your search.

Here's to finding what you are looking for!

Smiles, not Piles,

Copyright (c) 2001 by OverHall Consulting P.O. Box 263, Port Republic, MD 20676 All Rights Reserved. Permission is granted to reproduce, copy, or distribute this article so long as article is kept intact, this copyright notice, and full information about author is attached.