How do you make your website known? How do you make yours stand out among millions of others? You can spend lots of money on advertisement, but that will not work if you don’t have money to spare on advertising. So what do you do? Make search engines work for you, that’s what!

Google, Yahoo, MSN, Lycos, Altavista - you want to be at top of their results list. The higher your site is in a search results page, better chances that it will be visited. The science behind making your site a popular search result is called Search Engine Optimization (SEO). Don’t worry, though - even if SEO is referred to as a science, it is not all that complicated. You just need to take note of a few things, and before you know it, your site will have more visitors than you could ever dream of.

Here are five tips to ensure that your site would be a favorite of search engines all around cyber world.

1. Give importance to substance over appearance.

Do you want to share your knowledge on a subject that you have authority on? Do you want to sell products? Do you want to build an online shrine for your favorite actress? Whatever topic you have chosen for your website, make sure that you are able to give useful information on it. Search engines work by scanning sites for keywords. They search text and completely ignore everything else. So if you have made your site rich in colors, don’t forget to make it rich in content as well. After all, a beautiful layout can make people look, but relevant content is what will make them stay. Remember, in this day and age: content is king!

2. Know your topic well

Article Marketing is not "article writing" as you may know it if you're a writer or reader of magazines, journals and such.

Article Marketing is a new concept that's being used by web experts to help spread word about their businesses. It's a tool that's meant to increase your website's visibility.

If you're familiar with link exchanging and link distribution, you know that more websites who include a link to your own website, more exposure you get and more chance you have for making a sale.

Of course, drawback to Link Distribution is that there's nothing about your link that stands out in a crowd. But what if I told you that you'd be able to include information along with your link? And that information could be written in form of a short article?

That's it, that's Article Marketing. It's not *really* about fantastic writers creating amazing and life-changing articles that took months of research and development.

It's about marketers and savvy web entrepreneurs who want to increase their popularity on web while at same time using a personal touch - an article - to draw in a loyal following who will be interested in purchasing their products.

Imagine what you could do with a little space to add some words and warmth and compelling copy to that website link of yours! Imagine no longer. Kids, dream is here and it's Article Marketing.

Article Marketing Explained in 4 Points

1. Article Marketing starts with an article syndication site. 2. The site collects articles written by marketers and writers. 3. The article authors are asked to include a personal bio and link to their website. 4. The articles are then picked up by other websites who want to showcase fresh, relevant content in a specific niche.