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Exposure comes in form of your articles that make front page search engine headlines. What do I mean by that? Well, let's say you're in car wash business. If you write several articles about breakthrough conveyor belt technology, those articles will come up in search engines when web surfers go hunting for that information. The more articles you write, more frequently your website link and your name will come up... and then, more interested prospects will come to your website. You want to sell that technology, right? Then start writing those articles.
So: who should think about using Article Marketing as a way to become well-known, respected, and potentially rich on internet?
Anyone who wants to create a product.
Anyone who has a website.
Anyone who wants to build a brand.
Anyone who wants to start a web-based business that will be profitable for long term.
Characteristics of Web Articles:
- Short and to point
- Broken up into easily digestible sections of text
- Helpful, informative copy
- Light promotional tone
- Should always, always point to your URL
You can hire someone who works relatively cheap to write your articles. But a better strategy, if you really want to be a big brand name, would be to find someone who is willing to "concept out" your articles.
Get a real copywriter to streamline an aggressive marketing campaign to pitch a product that you will sell by way of that "gateway" - link at end of your article.
Article Marketing is Link Distribution plus Useful Information to lure in your reader. It is not meant to bring you Nobel Peace Prize for your writing achievements. It's good old web marketing with a creative writing twist.
Want to join article marketing craze and get your website noticed? Well then, go warm up with a few web articles! They're quick, painless and even fun to write.
What are you waiting for? It's time to write that article.
Copyright 2005 Dina Giolitto. All rights reserved.
Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at http://www.wordfeeder.com