3. Learn from best

Take time to browse and read sites that get lots of visitors and have same topic as yours. Take note of any recurring phrases in these sites’ text. These phrases are most likely keywords. Incorporate them in your own site’s content. Don’t saturate your site with keywords, though. You don’t want to sound redundant to your site visitor. A 3% density level would be enough.

In searching for right keywords, use Overture’s services. It may take quite some time, as it is more of a trial-and-error method, but results are conclusive, and a pattern can easily be observed.

4. Submit…and re-submit

You will never get a certain job if you don’t send in your application for it. The same thing applies to SEO. If you want your site to be recognized by search engines, then go out of your way to register your site with them. After a couple of weeks, search for your site by putting in keywords you used in your content. If your site is still not coming up in search results, do not give up, and just re-register and resubmit your site. It’s possible that your initial registration was discarded without being processed. This usually happens because a lot of submissions are being done everyday.

5. Constantly update your site

This can’t be stressed enough: search engine spiders love sites which constantly change their content. You can’t build your site and expect it to last forever without any updates. There will come a time when those search engine spiders would stop fetching your site for query requests. Here’s a tip: integrate a blog program in your site. Blogs have a user-friendly interface that allows easy updates.

Exposure comes in form of your articles that make front page search engine headlines. What do I mean by that? Well, let's say you're in car wash business. If you write several articles about breakthrough conveyor belt technology, those articles will come up in search engines when web surfers go hunting for that information. The more articles you write, more frequently your website link and your name will come up... and then, more interested prospects will come to your website. You want to sell that technology, right? Then start writing those articles.

So: who should think about using Article Marketing as a way to become well-known, respected, and potentially rich on internet?

Anyone who wants to create a product.

Anyone who has a website.

Anyone who wants to build a brand.

Anyone who wants to start a web-based business that will be profitable for long term.

Characteristics of Web Articles:

- Short and to point

- Broken up into easily digestible sections of text

- Helpful, informative copy

- Light promotional tone

- Should always, always point to your URL

You can hire someone who works relatively cheap to write your articles. But a better strategy, if you really want to be a big brand name, would be to find someone who is willing to "concept out" your articles.

Get a real copywriter to streamline an aggressive marketing campaign to pitch a product that you will sell by way of that "gateway" - link at end of your article.

Article Marketing is Link Distribution plus Useful Information to lure in your reader. It is not meant to bring you Nobel Peace Prize for your writing achievements. It's good old web marketing with a creative writing twist.

Want to join article marketing craze and get your website noticed? Well then, go warm up with a few web articles! They're quick, painless and even fun to write.

What are you waiting for? It's time to write that article.

Copyright 2005 Dina Giolitto. All rights reserved.