Conceptualizing a profitable idea and formulating a marketing plan to sell it is a relatively exhausting task.

Not everyone is gifted with creative juices to come up with a cutting edge concept.

Fortunately, there’s resale rights marketing.

Many internet marketers actually sell their created products either because they have squeezed them dry of all possible earning potentials, or they feel that they’ll earn more by selling master rights to same.

This has paved way for resale rights marketing, which is an ingenious method of making profit out of others’ works.

Think of it first in point of view of creator. He’d come up with an e-book that he feels is worth $60. But his sales would depend on success of his marketing campaign.

What if he’d sell master rights for e-book instead to a hundred of his fellow marketers for $25 each? He’ll earn an instant $2500, which is a surer profit than uncertainties involved if he decides to market his e-book himself.

Now, let’s look at it in point of view of resale rights marketer. He’d buy master rights for $25.

Granted that he’d share same with 99 other people, internet has a population of 50 million surfers at any given time. Surely ratio does not convert to saturation of any target market.

Additionally, resale rights marketer can repackage product in so many ways that would seem novel and distinct from how it was marketed originally, or how other master rights holders would market it.

It is important to note that there are two kinds of resale rights.

First, we have master resale rights that grant you, basically, every right owner has, or had.

But before you go out and get some business cards printed, you will need to decide on name of your company.

What’s in a Name? Naming your business may be even harder than naming a child. In business, unique names are highly valued for establishing brand identity and for standing out from crowd. While you may have a unique name in state you incorporate, it can be stressful to discover that someone else has same business name as you in another state.

When researching names for your business, you can search your state’s government sites for incorporations and see what names are taken or not. Keep in mind that many people will incorporate with one name for their business entity and then use a D.B.A. (Doing Business As) name which is different.

Creating a unique business name that describes your business and is unique at same can be quite a challenge. For example, a business name like “Baker + Associates” as a business name doesn’t tell reader anything about type of business. However, “Baker Creative” tells a little more, but what sort of creative? Advertising, design, interior decorating?

“Baker Web Design” tells us exactly what business is about, whereas a name like “IntelliLogic” will need a descriptive tag line after logo to explain what business is about.

Your business name does not have to be totally descriptive, and some people believe some mystery or intrigue about a name can be a great opening when exchanging business cards at networking events.