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Creating A Logo Assuming you’ve settled on a name and you’re ready to go over to local copy shop and get a thousand business cards printed.
Not so fast, before you have a business card, you will need a logo.
I’m not talking about picking out a symbol to go with your name from a business card sample book at Office Depot or a local print shop. I’m talking about creating a unique logo that captures your business’ style and professionalism, in a creative, appealing look.
It’s always best to work with a professional designer to create a logo for your business. While there are “do it yourself” web sites out there where you can create your own logo online—you have to make all make all design decisions and unless you have a design background, you may not make make best choices.
A designer can not only apply his or her creative skills to create a unique look for your business, they can listen to your vision of your business, your target market and give you an outsider’s perspective.
Marketing Consistency Having a professionally designed logo is first step in presenting a professional image of your business.
A designer can also help you with design and layout of your letterhead and assist with printing your business cards and other marketing materials. This is important in that all your marketing materials need to belong to same “family” in design and layout.
Designers can also help you with design of ads, web sites and can handle all “pre-press” work, and can make sure anything public sees always presents best possible image for your company.
While almost every printer now is working with digital files, some printers want PDF files to print from and others want .EPS or .JPG files. Four color printing requires that all files be converted to CMYK and a designer can bridge gap between your marketing needs and printed product.
Vann Baker has been creating corporate identity and marketing collateral for over 25 years: brochures, newsletters, catalogs to websites including e-commerce. Vann also contributes to www.DownsizedIntoBusiness.com . . . the entrepreneur's blog with business tips, resources and how-to articles.