Here are five options that a resale rights marketer can use to maximize potentials of any products he plans to resell.

1.Re-brand, repackage, resell. If resale rights marketer holds master rights to product, he could name himself as author, change a few things here and there, and sell product as something new.

2. Buy and sell. The resale rights marketer can also partake of most fundamental principle of profit: buy low, sell high. In our illustration, resale rights marketer bought master rights to product for $25. He could sell same master rights for a higher amount.

Or better yet, he could sell product itself to many interested buyers at a price that he would deem sustainable and reasonable. Imagine if he succeeds on selling product to 90 people for $10 each. That’s $900 from a $25 investment!

3. Divide and distribute. The resale rights marketer can also divide product into several components, and sell or use them individually. An e-book, for example, can be broken down to a series of articles which can be used as auto-responders, e-zine content, or chapters for other e-books.

4. Use it as a freebie. If resale rights marketer holds master rights to product or is otherwise allowed by license, he could bundle it with another one to increase latter’s value and justify a higher selling price. Or he could use product as a freebie in a viral marketing campaign he is employing.

5. Have it auctioned. If resale rights marketer holds master rights to product or is otherwise allowed by license, he could have product auctioned to highest bidder. This would allow him to earn more than what he originally paid for!

There are many other ways by which resale rights marketer can earn through this trade. The possibilities are only limited by his imagination!

Creating A Logo Assuming you’ve settled on a name and you’re ready to go over to local copy shop and get a thousand business cards printed.

Not so fast, before you have a business card, you will need a logo.

I’m not talking about picking out a symbol to go with your name from a business card sample book at Office Depot or a local print shop. I’m talking about creating a unique logo that captures your business’ style and professionalism, in a creative, appealing look.

It’s always best to work with a professional designer to create a logo for your business. While there are “do it yourself” web sites out there where you can create your own logo online—you have to make all make all design decisions and unless you have a design background, you may not make make best choices.

A designer can not only apply his or her creative skills to create a unique look for your business, they can listen to your vision of your business, your target market and give you an outsider’s perspective.

Marketing Consistency Having a professionally designed logo is first step in presenting a professional image of your business.

A designer can also help you with design and layout of your letterhead and assist with printing your business cards and other marketing materials. This is important in that all your marketing materials need to belong to same “family” in design and layout.

Designers can also help you with design of ads, web sites and can handle all “pre-press” work, and can make sure anything public sees always presents best possible image for your company.

While almost every printer now is working with digital files, some printers want PDF files to print from and others want .EPS or .JPG files. Four color printing requires that all files be converted to CMYK and a designer can bridge gap between your marketing needs and printed product.