Description: You Have Nine Seconds to Tell World Your Message. Are You Prepared? Follow these five tips for developing right soundbites.

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Five Tips to Become a Soundbite Genius

1. Speak in soundbites to everyone.

Getting key phrases for concepts and ideas across clearly is central to all communication. As a fun practice try to shave off any extraneous details during conversation in your everyday life. In Errol Morris' film *Fog of War* former Secretary of Defense Robert McNamara said, *Never answer question that is asked. Answer question you wish were asked.* Begin to train yourself to speak only what you want others to hear. In this way you'll be shaping other's perception of you-which is essence of good media.

2. Answer first interview question with your sermonette.

In a 1989 interview on NPR show Fresh Air veteran TV journalist David Brinkley said, *Everyone of them [his guests] will arrive in studio with some little sermonette in mind, and determined to deliver it. So one thing I do is first ask them a dull, boring question like, what do you think about this. And let them deliver their little sermonette. And then we get to hard core of what we're there to talk about.* Your first and last points have most impact so plan and deliver your sermonettes no matter what you're asked.

3. Frame your ideas for your audience.

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