Five Tips to Become a Soundbite GeniusWritten by Susan Harrow
Article Date: 2004 Category: Marketing, Publicity Keywords: get on TV talk shows, public relations, marketing, publicity, Susan Harrow, media attention, soundbitesDescription: You Have Nine Seconds to Tell World Your Message. Are You Prepared? Follow these five tips for developing right soundbites. Word count: 577 You have permission to publish this article in its entirety electronically, in print, in your ebook, or on your web site, free of charge as long as no changes to content are made and you include my byline, copyright, and resource box. Please notify me of publication by sending an email with a copy of your publication to: mailto:newslettereditor@prsecrets.com. Thanks! Five Tips to Become a Soundbite Genius 1. Speak in soundbites to everyone. Getting key phrases for concepts and ideas across clearly is central to all communication. As a fun practice try to shave off any extraneous details during conversation in your everyday life. In Errol Morris' film *Fog of War* former Secretary of Defense Robert McNamara said, *Never answer question that is asked. Answer question you wish were asked.* Begin to train yourself to speak only what you want others to hear. In this way you'll be shaping other's perception of you-which is essence of good media. 2. Answer first interview question with your sermonette. In a 1989 interview on NPR show Fresh Air veteran TV journalist David Brinkley said, *Everyone of them [his guests] will arrive in studio with some little sermonette in mind, and determined to deliver it. So one thing I do is first ask them a dull, boring question like, what do you think about this. And let them deliver their little sermonette. And then we get to hard core of what we're there to talk about.* Your first and last points have most impact so plan and deliver your sermonettes no matter what you're asked. 3. Frame your ideas for your audience. Jennifer O'Neil, a film producer and director, explained that when shooting background footage (b-roll) she uses a technique called *grounding.* To *ground* camera must end definitively on an object or scene that signals viewer that that segment is over. I suggested to her that she probably also used opening footage to *ground* or shape beginning of how she wanted a viewer to perceive scene. In this way you orient your audience to scene or material you want them to focus on.
| | Internet Marketing is Changing Right Before Your Eyes! Written by Ken Nadreau
There's no doubt about it . . .Big changes are in air! In midst of all usual scams and rip offs, there's a New Wave of Marketing techniques that are beginning to immerge that will forever alter what you do, or will take you out of game. The choice is yours! You see, what most marketers have been spending their time on might be called "peer marketing", that is selling to their fellow marketers. Hundreds and hundreds of programs and ebooks have been written designed to draw in affiliates to do bidding and "leg work" for those producing them. So now we have tons of "how to's" and just as many affiliate programs that have, over time, gotten real old. Then, on top of all that, you have thousands of traffic exchanges and paid to read email advertising sites to make us think that we're actually marketing to someone. But in reality, all we're really doing is perpetuating this "peer marketing" phenomenon that's frankly spinning our wheels and getting us nowhere. We all know it's not working. We all know that, in spite of all hype and hoopla, 95% of all online businesses are still failing miserably. Let's face it, Internet Marketing is in a rut that's got us all running around in circles! But all is not lost! Lately, new tools and methods to infuse new life into online marketing have been hitting scene . . . Things like Niche Marketing are beginning to draw many away from "peer marketing", and teaching them to spend their time finding out what other people want and connecting them to those products.
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