You can apply same concept to soundbites. Your opening words set stage for what you want to convey, your final words signify close, how you want your audience to remember what you've told them. Use your opening and closing statements to anchor your audience to information you want them to grasp. That way you shape way they think about your product, service or cause.

4. Tell people what to do.

I love mystery, but this isn't place for it. Don't leave your audience guessing. Be forthright about action you want them to take by letting them know why your product or service is necessary for them to have a complete and happy life now. What gap does what you have to offer fill? Be direct in pointing this out so there is no doubt.

5. Live your words.

Get to point with clarity and insight. The Latvian violinist Gidon Kremer said of composer Astor Piazzolla's music, *I don't think it's [the music] always about embellishment. I don't think it all can be expressed rightly just gliding on surface of convenient rhythms. This music can't be in fact performed, it has to be lived. And I always can distinguish if someone is flirting with Piazzolla as a convenient item of our commercial industry or if someone really lives life or heartbeat of music of this great composer.*

It's same with you and your soundbites. Are you living heartbeat of what you're saying, what you're representing? If not, we hear your false notes, your commercial intent. If so, we know in an instant when your music is true.

Learn how to use any interview, any time, on any topic, to get your business, book, product or cause publicity-and fame you long for in this soundbite teleclass. http://www.prsecrets.com/

Copyright(c) 2004 Susan Harrow. All rights reserved.

What's being discovered, actually, is that average online marketer, who's been bogged down with trying to sell useless information to their peers, is generally well conditioned to slip right into Niche Marketing.

You see, there are tons of marketable, every day products available on web, and there are just as many marketers who've learned, due to immense competition,to be extremely convincing.

Putting two together is creating a remarkable edge over product producers who, most often, have minimal skills in advertising.

Most of these products, easily accessible through reseller programs, can be marketed alone or in combination with other product via quickly set up websites.

And, because there's no production costs, in either time or money, most advertising campaigns can be generated in a very short period of time.

So you might say, Internet Marketing is finally evolving in a much more constructive direction!

Yes, online sales people from all over world are now learning how to do what a sales person is supposed to be doing . . .

Finding people who are really looking for what they sell, and selling it to them!

Do you hear someone knocking?

Oh . . . It's Opportunity!

Ken Nadreau is the author of "Get Niche Quick", and one of the pioneers of the New Wave of Internet Marketing. He is dedicated to ending the stagnation and lowering the 95% failure rate for online businesses.