There was always some comical incident, even when I had to stand in pouring rain, with no customers in sight. And if there was no amusing event to focus on I created one and made other people laugh.

Within a few years my business progressed and I opened a wholesale textile company. I went on to become a very successful businessman not only making money in my original business, but also in commercial property and stock market. I retired from business world forty-six years of age. After a six year, time-out period, so that I could understand why I was successful with no effort, I reinvented myself and became...... An author, poet, philosopher, motivational/inspirational/financial speaker, radio show host, director, producer and many other labels, within past five years. How was all this achieved with not a mention of word "work" in my vocabulary.....Well, you see, I just enjoy everything I am doing and if it is enjoyable, how can a class it as work?

When I read headlines in newspapers describing corruption and scandals in large and small corporations I wonder why executives had to lie and cheat to earn money? It is far easier and less risky to make money honest way, so why do people do things hard way and end up in disgrace?

• What makes some people believe they need a billion dollars to be happy? • Why has greed become so fashionable? • Why in many instances do we seem to treat our fellow human worse than a wild dog? Our animal instincts, although contained in a civilized package, can be savage and uncaring, especially in business world. It has literally become Dog-eat-Dog.

In life there is always an easy way and a hard way to do everything so how about I share with you five principals of business that cannot fail.

As we climb ladder of success there are many other folks on higher rungs who may try to kick us down. There are also those who have not got on first rung yet who will try and pull us down. So how do we cope in a modern day world of hungry hounds eager to get their hands on as much money as possible any way they can? Levy's Five Principals for Prosperity Principal Number One. Enjoyment. We should understand world does not owe us a living. We will succeed or fail by amount of Joy we have for project we will call our work. The number one ingredient is enthusiasm and commitment for job in hand. We have to understand that very few things will go in direction we desire and more we practice our skills, luckier we will become. We manufacture our own luck and to recognizing opportunities is key to success. Every viewpoint, in every business day, has to be explored. Never say no to anything until we have examined every possibility and outcome. Even if we find that it is not what we desire, we leave door open for future development. If we are only interested in what we can get out of any action of moment, we are doomed for failure. Principal Number Two. Giving A key ingredient in a successful venture is giving rather than taking. In other words give best and you will receive best. If you do not have ability to give best, keep on trying different approaches until you can give best. Whatever you give you will get back in abundance.

This is Power of PR

The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization’s success.

Its power really lies in doing something positive about behaviors of a business, non-profit or association manager’s important outside audiences – behaviors that MOST affect his or her operation.

That’s how external stakeholder behaviors are created that help achieve managerial objectives. In particular when managers persuade those key outside folks to their way of thinking, then move them to take actions that help manager’s department, division or subsidiary succeed.

A basic public relations blueprint looks like this: people act on their own perception of facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action very people whose behaviors affect organization most, public relations mission is accomplished.

So, two key messages radiating from that fundamental premise are (1) your public relations effort must involve more than special events, brochures and news releases if you really want to get your money’s worth, and (2), right PR really CAN alter individual perception and lead to changed behaviors that help you succeed!

A variety of results can flow from this managerial approach to public relations. It can generate follow-on activity like customers making repeat purchases; stronger relationships with educational, labor, financial and healthcare communities; improved relations with government agencies and legislative bodies; prospects starting to work with you, and even capital givers or specifying sources looking your way

You can even see results such as community service and sponsorship opportunities; new proposals for strategic alliances and joint ventures; enhanced activist group relations, and expanded feedback channels; rebounds in showroom visits; and membership applications on rise, not to mention new thoughtleader and special event contacts.

Because those kinds of results can be expected from such a high-impact blueprint, your PR staff – agency or staff – must be committed to you, as senior project manager, to PR blueprint and its implementation, starting with target audience perception monitoring.

Certainly you agree that your most important outside audiences really must perceive your operations, products or services in a positive light if you are to succeed. So be certain that your PR staff is completely onboard for whole effort. Be especially careful that they accept reality that perceptions almost always lead to behaviors that can help or hurt your unit.