Marketing: Find the Goldmine Within Your Business

Find the Goldmine Within Your Business

Written by Joy Gendusa

Doing a current customer breakdown can help you find repparttar

goldmine within your business by determining who you should be targeting in your marketing efforts in repparttar 136520

future. There is a goldmine right there and you may or may not see it…it’s your customer base! But is it all of them? No – definitely not. Then what repparttar 136521

heck am I talking about?

You probably already have some great customers, probably not as many as you would like though. So how do you go about finding more of repparttar 136522 kind of customers that make opening your doors worthwhile every day? The first step is to find out everything you can about repparttar 136523 customers that you do have. Here’s how to start:

1. Get Accurate Sales Numbers - How do you determine what a "good customer" is? More than likely it is a loyal customer who keeps coming back to spend money with your business. This is why repparttar 136524 first step you take should be to determine how many sales each customer has and what total income each customer has provided you.

2. Decide What You Consider "Good" - Is your product or service a one shot deal? Or can your customers come back again and again? If they can come back, you'll want to find out their average order or purchase size in a dollar amount and also how many times they've purchased... You'll see that they'll fall into categories. Maybe 10% are big spenders but 30% purchase consistently. Obviously this will vary depending on what type of business you have. If you sell a product or service where it is unlikely your customer will need you again, figure out what range of purchase size makes up most of your income. It really varies from business to business. For instance, if you're a Realtor you may sell many more homes between 100 and 200 thousand, but most of your actual income came from one giant purchase... Maybe a 2 million dollar home... You don't want to ignore your bread and butter. In this case, I would recommend marketing to repparttar 136525 “bread and butter” public. So you see, you really need to evaluate your industry.

12 Ways To Create An Order-Pulling Niche

Written by Eugenijus

A niche is something that sets your business apart from your competitors. To c.ompete with other businesses nowadays, especially online, you need a unique niche. Just make sure your competitors are not using repparttar

same niche. Below are twelve ideas you could use to create an order pulling niche.

1. Your niche could be that you o.ffer f.ree delivery. This may cost a little money, but, you will gain repparttar 136490 extra customers to make up for it.

2. Your niche could be that you o.ffer a lower price. If you can't afford to o.ffer a lower price you could always hold repparttar 136491 occasional discount sale.

3. Your niche could be that your product achieves results faster. This niche is very effective because people are becoming more and more impatient and want results fast.

4. Your niche could be you've been in business for a longer period of time. People think if you've been in business longer you have more credibility.

5. Your niche could be that your product tastes, smells sounds, looks, or feels better. When you target repparttar 136492 the senses you're triggering basic human attractions.

6. Your niche could be your product is light or compact. People may want to take repparttar 136493 product on a trip or don't have much room where they live.

Cont'd on page 2 ==>