3. Once you've determined which are best customers (the kind you’d like all others to emulate) and have gotten all information concerning their purchasing habits with you: Find out how they found you, where they live, what they do for a living and even what their level of income is (if it can be tactfully worked into conversation). It’s good to get this information when customers are making their purchase because they will be more likely to give it to you. If you keep customer phone numbers you could even do a short survey by phone to find out most of this info.

4. Look for Patterns - When you gather all of information you may notice that 35% of your best customers are doctors, or 50% of them come from one area of city. Whatever pattern is that you notice, take advantage of it. Do specific mailings to a list that fits same description as your best customers and you will attract more of them. A list company can find you a list that best fits so that you are mailing to those companies or individuals that are most likely to purchase.

Follow these steps and you will be able to increase you Return On Investment (ROI) from all of your marketing programs. And remember, Return On Investment is how much income you are generating from leads you get in from your direct mail marketing campaign. Marketing your business will help it grow, marketing your business to right people can get your business booming. So, tap into your goldmine!

7. Your niche could be that you've w.on a business reward. When you w.in a reward tell your customers or visitors about it. This increases their trust in your business.

8. Your niche could be that your product lasts longer. People don't like taking time and spending more money buying replacement products all time.

9. Your niche could be that your product is easy to use. People don't want to b.uy a product that they have to read a 200 page hard-to-understand instruction manual.

10. You niche could be that your product has better safety features. People want to feel safe when they use your products.

11. Your niche could be that your product was made by hand. Most people believe that products made by hand have better quality.

12. Your niche could be that you stand behind all your products. People want to know that you back- up any claims you make about your product with either guarantees, warrantees and f.ree replacements.

Quote of Day:

"The more extensive a man's knowledge of what has been done, greater will be his power of knowing what to do." -- Benjamin Disraeli