The healthcare industry contributes approximately $1.3 trillion per year to Gross Domestic Product according to a report by The Health Care Financing Administration, making it largest industry in country.

As our population continues to grow and become older, there are increased demands for services by healthcare providers. The healthcare industry is not only experiencing extensive growth, it is evolving constantly, creating a need for trained personnel, specialty supplies, expensive modern equipment, and expanding facilities. Constant changes and rapid growth have created a tremendous demand for cash flow.

Many healthcare providers struggle to set new financial goals due to rising industry costs and cutbacks causing financial stress and unpredictable cash flow. Perpetual changes in reimbursement process for medical claims through third party payors such as government and commercial insurances also contribute to financial strain and uncertainty in healthcare industry.

Secrets of negotiating

Remember this: no matter how great your product or service, unless you can negotiate innovatively you'll never achieve success that can be yours.

When you follow-up with a prospects, ask them: "Do you have any situations that we can work out together using our mutual expertise?”

Psychologically, by substituting word "situations" for problems, you are more likely to get a positive response. Also, by using term "combined or mutual expertise" you are telling them you respect their valuable knowledge.

Remember this advice - Seek first to understand, then to be understood.

How to make people respond more quickly

Remember: "People respond more to what they are going to lose than to what they are going to gain."

It's very powerful when you explain to prospects they will probably lose market share to their main competitors if they don't adopt your ideas. Ask yourself: What will my customers stand to lose if they do not buy my service or product?

Psychology can also play a powerful part in overcoming objections to requests for a follow-up call. There are two strategies that will result in incredible opportunities coming your way. Try them today.

Tell your prospects you really want to understand their needs precisely and you feel you can't achieve this unless you talk to them in on phone. People want to feel understood more than anything else and businesses that understand this take all.

You can also add that it will only take, say, 12 minutes, (let them time you!) to show them how they can benefit from what you're offering. You can also offer to give them a free gift (low cost with a perceived high value eg reports, e-books etc) if they think you've wasted their time.

Packaging Your Website

You can increase your sales by using appealing photographs of typical users (yourself) on your website.