Healthcare providers including Physicians and Physicians Groups, Hospitals, MRI Facilities, DME’s, Diagnostic Labs, Nursing Homes, Staffing Agencies, Physical Therapy, Clinics, Pharmacies, Dialysis Centers, Medical Transport, Ambulance Companies, Radiology and Day Surgery Centers, just to name a few may be eligible for funding. The largest asset of most providers is their accounts receivables, yet banks typically do not lend money on accounts receivable. Not only does receivables funding provide working capital and flexibility, it also strengthens provider’s financial posture. Medical receivables funding is considered as an “off balance sheet” transaction and thus will not create any additional debt. The practice of selling your receivables will create unlimited growth potential. The more you generate, more cash can flow in your direction.

O.R. Gilbert Enterprises will help you get funding by placing your business with a nationwide funding source. O.R. Gilbert Enterprises is directly compensated by funding source. They will help eliminate financial stress with a capital funding solution. O.R. Gilbert Enterprises is located at 350 Fifth Ave., Suite 3304, New York, NY 10118. To learn more about cash flow solutions contact Opal R. Gilbert at (212) 685-1729 (888) 241-3267 Fax: (212) 686-1742. Email: lendingog@aol.com Website: www.cashflowsolutions.com

This can be very powerful for a home-based business to add to level of trust for your potential prospects.

Beware of this common mistake

This is a common mistake made by many in home-based business marketing. Marketing your home-based business, you must sell benefits, not features. If you sell your product or service using features, you must stop this mistake immediately.

While marketing your home-based business, you can sell its features: "Free website and dozens of marketing tools to promote your site". How many advertisements do you see like this?

However if you sell benefits, you sell prospects a lifestyle and that's psychologically powerful.

For example, you can sell benefits by offering "Financial freedom" (your product) with a special offer of test-driving product for 30 days (innovative pricing to encourage a larger sale). You can then detail how your product leads to financial freedom, for example, free website with your personal attention to helping your prospect begin marketing their new business.

This can be done in many different ways no matter what your home-based business is. The secret is to turn your service or product into a package (a way of life) and combine it with innovative pricing.

Psychology in marketing

Using psychology in your marketing will add immense power to your efforts, you'll reap rewards quickly.

Psychology is not a trick it is recognizing and celebrating our strengths and weaknesses as humans.

My next article

My next article will be titles, “We eat our young”. It will be a discussion on psychological aspects of helping, or in some cases not helping persons new to owning their own business.

Article by: Joe Saddoris, Owner of http://extra-income-internet-network-marketing.com Editor of EIINM newsletter To subscribe to EIINM newsletter click below extranewsletter@aweber.com Copyright 2004