Desire makes us go out of our homes late at night for some Ben and Jerry's Ice cream.

The desire for more money, a bigger house, a new car even something as simple as pair of new shoes will make us search for a ways to attain them.

Desire makes us work harder, stay up later and dream of ways we can get things we want.

Think about it. How many times you have worked overtime or taken on an extra job just so you could have that one thing you were longing for? Think of way you strived and planned to achieve your goals.

It is amazing what people will do to have what they DESIRE.

I know what your saying, yes I've done that but how does that apply to my business?

First take a look at what your selling. How can it help people achieve what they desire?

For example in my business I have a lot of mothers that are looking for a way to work from home. That is what they desire, so I put together a simple package that will help them learn just how they can do that.

Concentrate on how your product can help people achieve a goal fulfill a need, a want, YES I'm going to say it again. How can it help them attain what they DESIRE!

Now that you have thought about it. Think about how you can incorporate it into your business. There are many ways you can use peoples desire in your ad copy or on your website.

First let's talk about your basic classified ad back bone of most businesses.

Let's say you sell "I'm not gonna say widgets" I'll say a spray cleaner that cuts grease 10 time faster than all rest.

Your ad could read:

© 2002 by Scott T. Smith, Copywriting.Net

Introduction

Every week, tens of thousands of new people and organizations are jumping onto Internet bandwagon. How can you ensure that you will be found, and better yet, stand out as unique among this rapidly swelling crowd?

The key is to clearly define your Unique Web Proposition (UWP). Your UWP defines your place in Internet marketplace, making you separate – and better – than everyone else.

Three Basic Questions

Here are three basic questions you must ask to separate yourself from competition:

1. What are you selling?

2. What is unique about what you sell – or how you sell it? What do you offer that your competition doesn't?

3. How can you describe answers to above questions in one tight, persuasive line?

If your UWP feels narrow and restrictive, that's good- you have defined your market niche.

Finding Your Niche

Niche marketing is an essential element of your Internet success. Clearly define who you are, and right away you know which newsgroups to search for, where to post your classified ads, and how best to gather your leads. Nobody can ever market to everyone, everywhere. Being a jack-of-all-trades means you become a master of none, and mastery of your market niche is what you should strive for.

^V^

The UWP Survival Questionnaire

The above questions are only a starting point for defining your UWP. But paradox is that these are actually some of last questions you ask. As a wise man once said,

"To know a lot, you only need to know a little. But to get to that little, you need to know pretty much."

I urge you to take time to put yourself and your business partners through this next series of questions, because it's key to your survival. The result will be true clarity on who you are and what you do, providing razor-sharp definition you absolutely must have to find leads and customers on swelling Internet.

Your Company

1. What is history of your business? 2. What is philosophy of your business? 3. How and why has your business grown?

Your Product & Services