Or it could say:

Tired of spending endless hours in kitchen trying to get grease off your counter tops? Super Spray Cleaner gets you out of kitchen 10 times faster because it cuts grease 10 times faster than all other cleaners on market today. We are so sure you will agree we will include a second bottle completely free to save you trouble of reordering. http://www.superspraycleaner.com

Do you see difference?

Who wouldn't want to get out of kitchen 10 times faster. I know it's my main ambition most nights.

Sometimes satisfying your customers desire is a simple as:

Giving them easy ordering instructions. Or making them feel secure and safe by reassuring them that you have secure order form and a privacy policy in place.

Even a little thing like a surprise bonus for ordering or compliment on their wise decision for purchasing your product will go a long way.

By helping them solve their problems, get over obstacles and achieve their goals you are giving them what they desire. People want to invest in their future. Show them that investing in your product will improve their lifestyle and fulfill their desires and you will have it made!

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Lisa M Cope - a Work at Home Mom on a Mission! To help other parents learn how to build a Successful Business Online and enjoy financial freedom it takes to stay at home with their children. Visit http://www.flipidy.com and get your Free ePack full of resources you need to succeed!

Your Competition

1. What is competition for your products and services? (brand/company/market share) 2. How does your product stand in relation to competitors? 3. Which competitors pose greatest threat? Why? 4. Are there important differences between your products and services, and those of competition? 5. How do your competitors differ in their advertising and marketing strategies? Price? 6. Have all possible brand positions been covered, or is there a unique niche for your product? 7. What is size of overall market in units and dollars?

Your Target Market

1. Who will buy your products and services? (demographics) 2. Who influences buying? 3. Who will actually be using your products and services? 4. Who are heavy users of your products and services? 5. Why would someone choose not to buy your products and services? (price, lack of awareness, etc.) 6. What kind of emotional sell would motivate someone to buy your products and services? (prestige, security, etc.)

Finally, ask yourself again:

1. What are you selling?

2. What is unique about what you sell -- or how you sell it? What do you offer that your competition doesn't?

3. How can you describe answers to above questions in one tight, persuasive line?

Your objective should be to establish your business as a lighthouse beacon sweeping across darkness of Internet. You are expert in your field ready and waiting to solve your customer's problems. You have all right solutions, and your success will be theirs, too. Clarify who you are first, and every marketing step you make from now on will be targeted like a laser beam.

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Empower Your Business Today with a FREE Sales Copy Analysis. Call toll-free in US 1.800.798.4471 or email mary@copywriting.net