Fashion Marketing 101Written by Amie Pronowski
In a nutshell, fashion marketing is a profession that takes latest trends and designs in clothing and communicates them to a target market in such a way that consumer is not only aware of product, but wants to and ultimately does buy product. A target market is a sector of consumer market to which a company wishes to sell (i.e. market) its clothing. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. The world of marketing is just as dynamic as world of fashion. Marketing clothing includes elements such as determining which stores apparel should be sold in, what price clothing should be sold for—all way to how in-store displays should look. Fashion marketers often are as savvy about business as they are about fashion and popular culture.Fashion marketers are creative. At core, profession is about connecting with image—the lifestyle—the consumer wants. For example, in fashion industry, comfort, style, material, color, symmetry, and usability are just beginning of a list of elements designers must consider when developing a line of clothing. Fashion marketers take task a step further by determining best way to promote characteristics of clothing to consumer and to which group of consumers to promote it to. What a 65 year-old female is looking for from a piece of formal eveningwear is completely different from what a 21 year-old male wants from casual everyday wear. Consequently, fashion marketers must stay abreast with latest fashions as well as know what styles will be successful for a variety of occasions, age groups and demographics.
| | Fashion Marketing 101Written by Amie Pronowski
In a nutshell, fashion marketing is a profession that takes latest trends and designs in clothing and communicates them to a target market in such a way that consumer is not only aware of product, but wants to and ultimately does buy product. A target market is a sector of consumer market to which a company wishes to sell (i.e. market) its clothing. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. The world of marketing is just as dynamic as world of fashion. Marketing clothing includes elements such as determining which stores apparel should be sold in, what price clothing should be sold for—all way to how in-store displays should look. Fashion marketers often are as savvy about business as they are about fashion and popular culture.Fashion marketers are creative. At core, profession is about connecting with image—the lifestyle—the consumer wants. For example, in fashion industry, comfort, style, material, color, symmetry, and usability are just beginning of a list of elements designers must consider when developing a line of clothing. Fashion marketers take task a step further by determining best way to promote characteristics of clothing to consumer and to which group of consumers to promote it to. What a 65 year-old female is looking for from a piece of formal eveningwear is completely different from what a 21 year-old male wants from casual everyday wear. Consequently, fashion marketers must stay abreast with latest fashions as well as know what styles will be successful for a variety of occasions, age groups and demographics.
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