Fashion marketers play an essential role within fashion industry because they are link between designers and public. The success of a line of clothing does not rest solely on its design. Often, successful marketing is just as crucial, if not more so, to line as actual clothing itself. This is because marketing is tool through which designer identifies with public, and public identifies with designer. Without this exchange, it would be difficult to establish consumer base required to have a successful line of clothing.

Ultimately, fashion marketing is a fun profession—changing and reinventing itself just as often as clothes it promotes. It integrates artistic nature of fashion with creative aspects of business—making for a highly rewarding career to ambitious and innovative.

Fashion marketers play an essential role within fashion industry because they are link between designers and public. The success of a line of clothing does not rest solely on its design. Often, successful marketing is just as crucial, if not more so, to line as actual clothing itself. This is because marketing is tool through which designer identifies with public, and public identifies with designer. Without this exchange, it would be difficult to establish consumer base required to have a successful line of clothing.

Ultimately, fashion marketing is a fun profession—changing and reinventing itself just as often as clothes it promotes. It integrates artistic nature of fashion with creative aspects of business—making for a highly rewarding career to ambitious and innovative.